Perspectives

Content and conversations that elevate the profession and illuminate the most important issues brand owners and trademark and intellectual property (IP) practitioners are talking about.

Our global contributors put into perspective business-critical trends, legal and regulatory developments, and research findings that can help you prepare for today and plan for the future.

Tiki Dare

Interview with 2021 INTA President Tiki Dare: Capturing Momentum

Tiki Dare (Oracle, USA) took office on January 1 as the 2021 INTA President. She foresees an exciting year advancing diversity, equity, and inclusion, as well as a focus on brands responding to crisis and the many changes taking place in the intellectual property profession.

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Frederick “Fritz” G. Lanham

A Portrait of Frederick “Fritz” G. Lanham

Craig Stone

Craig Stone Phillips 66 Company Houston, Texas, USA

At the start of the 75th anniversary year of the Lanham Act, we reflect on Frederick Lanham’s legacy and recognize the direct influence he had on shaping federal trademark law that still serves us today.

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orange headphones behind Brand & New podcast logo

The Impact of the Video Conferencing and Social Media Apps Boom

Video conferencing and social media apps like Zoom, Houseparty, and TikTok have exploded in popularity during these times of global social distancing. Will this surge in usage have a lasting impact on these companies in terms of value, brand reputation, diversification of services, available security features, or even future privacy regulations? In this episode, we discuss these issues with Dominique Shelton Leipzig, Perkins Cole LLP, Los Angeles, California, USA.

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Features

Get expert insight into the issues influencing the present and transforming the future of trademarks and brands. We explore current and evolving trends and practice issues, and interview leaders and visionaries from across the industry.

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Law & Practice

With a constant eye on developments that our community needs to follow, practitioners from around the world report on legal proceedings and proposed and actual changes in laws and regulations to keep you up to date.

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INTA Research

Our studies contribute significantly to the IP field and beyond, providing critical data that inform our members, as well as policymakers, the C-Suite, entrepreneurs, media, and consumers.

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Industry Research

Make data-driven decisions and strengthen your strategic guidance. Taking a deep dive into significant issues of our time, we highlight our own studies and other industry research.

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Industry Updates

Our ongoing series updates brand owners on online service providers’ efforts to curb counterfeiting, and represents our collaborative initiatives to fight the proliferation of counterfeit goods online and elsewhere.

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Look for the INTA Bulletin in your email box every Wednesday, with links to articles posted in Perspectives and INTA News on this site.