Perspectives

Content and conversations that elevate the profession and illuminate the most important issues brand owners and trademark and intellectual property (IP) practitioners are talking about.

Our global contributors put into perspective business-critical trends, legal and regulatory developments, and research findings that can help you prepare for today and plan for the future.

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Finding Mid-Career Motivation: An Interview with Phil Cox

INTA’s Professional Development Committee is hosting a workshop at the upcoming Leadership Meeting. The session is titled, "Mid-Career Motivation: How to Stay Engaged and Inventive in the Ever-Changing Legal Profession.”

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A Changing Landscape for Expert IP Appraisals in Mexico

Pamela Gisholt Arochi & Lindner S.C. Mexico City, Mexico Legislation and Regulation Committee—Latin America and Caribbean Subcommittee

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Leslie Flores Arochi & Lindner S.C. Mexico City, Mexico INTA Bulletins—Latin America and Caribbean Subcommittee

The introduction of the Federal Law for the Protection of Industrial Property, which came into force in November 2020, could lead to a welcome change in the way that criminal counterfeiting investigations in Mexico are conducted. Read on to find out how an old practice may be replaced by a new requirement.

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Managing a Brand Portfolio at the Crossroads of Tradition and Modernity in 2022

Over the last couple of years, we seem to be witnessing an acceleration of history and digital transformation. What challenges and opportunities do these circumstances present? What role should brands play in these events? What commitments should they make to stay aligned with evolving social values and consumer expectations, including diversity, equity, and inclusion?

Join our latest guest Alexandre Ricard, Chairman and Chief Executive Officer, Pernod Ricard (France) for a compelling conversation in the latest installment of Brand & New’s Iconic CEO Series.

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Features

Get expert insight into the issues influencing the present and transforming the future of trademarks and brands. We explore current and evolving trends and practice issues, and interview leaders and visionaries from across the industry.

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Law & Practice

With a constant eye on developments that our community needs to follow, practitioners from around the world report on legal proceedings and proposed and actual changes in laws and regulations to keep you up to date.

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INTA Research

Our studies contribute significantly to the IP field and beyond, providing critical data that inform our members, as well as policymakers, the C-Suite, entrepreneurs, media, and consumers.

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Industry Research

Make data-driven decisions and strengthen your strategic guidance. Taking a deep dive into significant issues of our time, we highlight our own studies and other industry research.

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Industry Updates

We bring you news from myriad sources to keep you informed about key industry issues and trends. This includes an ongoing series to update brand owners on online service providers’ efforts to curb counterfeiting, and represents our collaborative initiatives to fight the proliferation of counterfeit goods online and elsewhere.

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