Perspectives

Content and conversations that elevate the profession and illuminate the most important issues brand owners and trademark and intellectual property (IP) practitioners are talking about.

Our global contributors put into perspective business-critical trends, legal and regulatory developments, and research findings that can help you prepare for today and plan for the future.

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A Three-Decade Debate Over Immoral-Scandalous Trademarks

Gayle Denman Dechert LLP New York, New York, USA

A 1981 court decision on the Lanham Act’s Section 2(a) immoral-scandalous provision raised similar questions to those the U.S. Supreme Court considered 28 years later in Iancu v. Brunetti, but with a very different outcome.

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Going B Corp: Interview with Patagonia General Counsel Hilary Dessouky

Today, brands are often evaluated for contributions that go beyond maximizing profits—to the environment, employees, and communities. But should they become a Certified B Corporation? Hear from Patagonia General Counsel Hilary Dessouky, a panelist on INTA’s September 22 webcast on the issue.

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Interviews

Trademark Law’s Millennial Leaders: Forging a New Path in...

Published: September 16, 2020

In an interview conducted by a member of INTA’s Law Firm Committee, three millennial practitioners talk about the times, technology, remote practice, career advancement, and values-driven work.

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Features

Making Sense of Trademarks on the Right Side of the Dot

Frank Wood

Nick Wood Com Laude London, UK Brands for a Better Society Committee and the Programming Advisory Council

Published: September 9, 2020

ICANN plans to open the second round of new gTLDs in 2022. What will be the benefits and pitfalls of applying for a dot Brand?

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Interviews

Former President’s Award Winner Looks at a Positive Decade for...

Published: September 9, 2020

Ruth Annand, one of the winners of the 2010 President’s Award, talks about her involvement with INTA, women’s leadership, and a decade of transformation in the trademark system.

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Features

Approve or Reject? The Worldwide Surge in COVID-19–Related Trademark...

Pedro Tavares

Pedro Tavares Barbosa Müssnich Aragão Rio de Janeiro, Brazil INTA Bulletins—Latin America Subcommittee

Published: September 2, 2020

Like other crises or historical events that have sparked a burst of trademark activity, applications for trademarks related to COVID-19 have skyrocketed in the months since the pandemic spread worldwide. Here’s a look at some general principles arising from global trends.

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Disparaging Trademarks at a Time of Social and Racial Justice Movements

Aside from the COVID-19 pandemic and its gripping effects, 2020 will most likely be remembered for the wave of racial injustice protests all over the world and the subsequent surge in initiatives in favor of Black, indigenous, and people of color, or BIPOC, both to challenge certain situations or status quo and to celebrate cultures and diversity. How do these social dynamics impact trademark owners? What does IP law tell us about offensive trademarks?

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Features

Get expert insight into the issues influencing the present and transforming the future of trademarks and brands. We explore current and evolving trends and practice issues, and interview leaders and visionaries from across the industry.

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Law & Practice

With a constant eye on developments that our community needs to follow, practitioners from around the world report on legal proceedings and proposed and actual changes in laws and regulations to keep you up to date.

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Industry Research

Make data-driven decisions and strengthen your strategic guidance. Taking a deep dive into significant issues of our time, we highlight our own studies and other industry research.

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