Perspectives

Content and conversations that elevate the profession and illuminate the most important issues brand owners and trademark and intellectual property (IP) practitioners are talking about.

Our global contributors put into perspective business-critical trends, legal and regulatory developments, and research findings that can help you prepare for today and plan for the future.

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‘The Game Plan’—How North American Professional Sports Franchises Conduct Trademark Clearance for New Team Names

Brandon McCool Day Pitney LLP Boston, Massachusetts, USA

Giving yourself as much time as necessary for name selection and trademark clearance is critical in brand development. Sports franchises generally have more time than most, but still face challenges—such as when unaffiliated individuals get involved.

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Professional Development Advances on INTA’s Strategic Agenda

Paola Castro, CastroIP (Costa Rica), and Sharon Sorkin, Ford Motor Company (USA), two members of INTA’s new Professional Development Committee, share their thoughts on how the IP field is changing and how brand professionals—from young practitioners to senior leaders—need to change with it.

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Features

Get expert insight into the issues influencing the present and transforming the future of trademarks and brands. We explore current and evolving trends and practice issues, and interview leaders and visionaries from across the industry.

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Law & Practice

With a constant eye on developments that our community needs to follow, practitioners from around the world report on legal proceedings and proposed and actual changes in laws and regulations to keep you up to date.

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INTA Research

Our studies contribute significantly to the IP field and beyond, providing critical data that inform our members, as well as policymakers, the C-Suite, entrepreneurs, media, and consumers.

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Industry Research

Make data-driven decisions and strengthen your strategic guidance. Taking a deep dive into significant issues of our time, we highlight our own studies and other industry research.

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Industry Updates

We bring you news from myriad sources to keep you informed about key industry issues and trends. This includes an ongoing series to update brand owners on online service providers’ efforts to curb counterfeiting, and represents our collaborative initiatives to fight the proliferation of counterfeit goods online and elsewhere.

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20220607-Brand-New-metaverse-art

Art & Financial Technology: A Match Made in the Metaverse Heaven

Is the metaverse really turning the art world upside down? How much of this remains a mirage, and how much of it is already a structured, working, money-making ecosystem? What role will financial technology play in powering this new art market? Join our guest Anne Bracegirdle, Metaversal (USA), for a conversation exploring the evolving intersection between the art world and technology.

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