Perspectives

Content and conversations that elevate the profession and illuminate the most important issues brand owners and trademark and intellectual property (IP) practitioners are talking about.

Our global contributors put into perspective business-critical trends, legal and regulatory developments, and research findings that can help you prepare for today and plan for the future.

silver kinetic balls in motion

Unintended Consequences of Copyright and Trademark Protection in Design

Deborah L. Shapiro Moses & Singer LLP New York, New York, USA Copyright Committee

Erica B. E. Rogers Ward and Smith, P.A. Raleigh, North Carolina, USA Copyright Committee

A potential unintended consequence of both copyright and trademark protection for a design is bifurcated ownership. This occurs when the original copyright in the design is held by a party that can re-claim its rights long after it was assigned to the trademark owner.

Read More
geometric architecture details

Reaping the Benefits of Blockchain

Flavia M. Murad-Schaal MANSUR MURAD São Paulo, Brazil Brands and Innovation—Content Subcommittee

Bharadwaj Jaishankar Diageo Business Services India Bangalore, India Brands and Innovation—Content Subcommittee

Weston Anson

Weston Anson CONSOR IP Consulting and Valuation La Jolla, California, United States Brands and Innovation—Content Subcommittee

Lucia Scarpati

Lucia Scarpati Berken IP Buenos Aires, Argentina Brands and Innovation—Content Subcommittee

Blockchain technology is here to stay. In this feature, the authors explain its benefits for brand owners, including cost savings, boosted reputation and brand value, and a deterrent for counterfeits and gray market goods.

Read more
Brand and New logo with orange headphones

Acting with Purpose: Brands & Social Justice

What are the risks when brands get involved in social issues, and how can the effectiveness of their reactions be assessed, especially in terms of consumer perception? To discuss these issues, Brand & New welcomes Peter N. Golder, Professor of Marketing and the Faculty Director of the Tuck School of Business at Dartmouth College, in Hanover, New Hampshire.

Listen Now

Features

Get expert insight into the issues influencing the present and transforming the future of trademarks and brands. We explore current and evolving trends and practice issues, and interview leaders and visionaries from across the industry.

See All

Law & Practice

With a constant eye on developments that our community needs to follow, practitioners from around the world report on legal proceedings and proposed and actual changes in laws and regulations to keep you up to date.

See All

Industry Research

Make data-driven decisions and strengthen your strategic guidance. Taking a deep dive into significant issues of our time, we highlight our own studies and other industry research.

See All

Industry Updates

Our ongoing series updates brand owners on online service providers’ efforts to curb counterfeiting, and represents our collaborative initiatives to fight the proliferation of counterfeit goods online and elsewhere.

See All

Become a Member to have access to all of our Perspectives pieces.

Look for the INTA Bulletin in your email box every Wednesday, with links to articles posted in Perspectives and INTA News on this site.