Content and conversations that elevate the profession and illuminate the most important issues brand owners and trademark and intellectual property (IP) practitioners are talking about.
Our global contributors put into perspective business-critical trends, legal and regulatory developments, and research findings that can help you prepare for today and plan for the future.
Published: November 4, 2020
The Philippines is taking action to increase enforcement of intellectual property rights. New IP Office Director General Rowel Barba, a speaker at the 2020 Annual Meeting & Leadership Meeting, tells the INTA Bulletin about the country’s activities and philosophy as it expands best practices in the region.Read More
Published: October 28, 2020
What has prompted Manchester United, one of the world’s biggest football (soccer) clubs, to sue to protect its name in a video game now, after almost 30 years of appearing in the game? Onlookers are watching the potential impact of this unique case on the developing world of IP licensing in the video game industry.Read more
BRAND & NEW EPISODE
What are the risks when brands get involved in social issues, and how can the effectiveness of their reactions be assessed, especially in terms of consumer perception? To discuss these issues, Brand & New welcomes Peter N. Golder, Professor of Marketing and the Faculty Director of the Tuck School of Business at Dartmouth College, in Hanover, New Hampshire.Listen Now
Our members succinctly share their take on hot topics relating to brands and IP. Our video series serves to inform and prompt thought among brand owners, IP practitioners, entrepreneurs, government officials and academics as well as consumers.