Perspectives

Content and conversations that elevate the profession and illuminate the most important issues brand owners and trademark and intellectual property (IP) practitioners are talking about.

Our global contributors put into perspective business-critical trends, legal and regulatory developments, and research findings that can help you prepare for today and plan for the future.

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Interview with Philippines IP Office Director General

The Philippines is taking action to increase enforcement of intellectual property rights. New IP Office Director General Rowel Barba, a speaker at the 2020 Annual Meeting & Leadership Meeting, tells the INTA Bulletin about the country’s activities and philosophy as it expands best practices in the region.

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Brands in Sports Video Games: Why Football Manager Might Be the Exception

Peter Nunn Mishcon de Reya London, United Kingdom Enforcement Committee

Stuart Lester Mishcon de Reya LLP London, United Kingdom

What has prompted Manchester United, one of the world’s biggest football (soccer) clubs, to sue to protect its name in a video game now, after almost 30 years of appearing in the game? Onlookers are watching the potential impact of this unique case on the developing world of IP licensing in the video game industry.

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Brand and New logo with orange headphones

Acting with Purpose: Brands & Social Justice

What are the risks when brands get involved in social issues, and how can the effectiveness of their reactions be assessed, especially in terms of consumer perception? To discuss these issues, Brand & New welcomes Peter N. Golder, Professor of Marketing and the Faculty Director of the Tuck School of Business at Dartmouth College, in Hanover, New Hampshire.

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Features

Get expert insight into the issues influencing the present and transforming the future of trademarks and brands. We explore current and evolving trends and practice issues, and interview leaders and visionaries from across the industry.

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Law & Practice

With a constant eye on developments that our community needs to follow, practitioners from around the world report on legal proceedings and proposed and actual changes in laws and regulations to keep you up to date.

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Industry Research

Make data-driven decisions and strengthen your strategic guidance. Taking a deep dive into significant issues of our time, we highlight our own studies and other industry research.

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Industry Updates

Our ongoing series updates brand owners on online service providers’ efforts to curb counterfeiting, and represents our collaborative initiatives to fight the proliferation of counterfeit goods online and elsewhere.

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Look for the INTA Bulletin in your email box every Wednesday, with links to articles posted in Perspectives and INTA News on this site.