Perspectives
Content and conversations that elevate the profession and illuminate the most important issues brand owners and trademark and intellectual property (IP) practitioners are talking about.
Our global contributors put into perspective business-critical trends, legal and regulatory developments, and research findings that can help you prepare for today and plan for the future.
Features
The Art of EU Trademark Registrations: Is Intention to Use Now Required?
Published: January 20, 2021
Fiona Timms Pinsent Masons LLP London, United Kingdom
Intention to use an EU trademark is not required at the time of filing the application, or is it? The article examines a growing prevalence in EU case law that applicants must show an intention to use the trademark.
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Features
Trademark, Trade Dress, and Expert Opinion in Brazil
Published: January 20, 2021
Otávio Padilha Velasco Soerensen Garcia Advogados Associados Rio de Janeiro, Brazil Data Protection Committee—Data Assets Subcommittee
A recent ruling in Brazil raises a debate about expert evidence requirements in cases of unregistered trade dress imitation to enforce rights against acts of unfair competition.
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BRAND & NEW EPISODE
The Gen Z ‘Brand Equation’: Why ESG Is Critical to the Future of Brands
The world’s largest group of consumers and on track to be the most educated generation yet, Gen Z seem to have strong opinions and values and want to be heard. What does it mean for brands? Join us for a conversation with guest Jeff Fromm, a renowned youth marketing and trends expert and speaker on consumer trends, brand strategy, and innovation.
Listen NowFeatures
Get expert insight into the issues influencing the present and transforming the future of trademarks and brands. We explore current and evolving trends and practice issues, and interview leaders and visionaries from across the industry.
Law & Practice
With a constant eye on developments that our community needs to follow, practitioners from around the world report on legal proceedings and proposed and actual changes in laws and regulations to keep you up to date.
INTA Research
Our studies contribute significantly to the IP field and beyond, providing critical data that inform our members, as well as policymakers, the C-Suite, entrepreneurs, media, and consumers.
Industry Research
Make data-driven decisions and strengthen your strategic guidance. Taking a deep dive into significant issues of our time, we highlight our own studies and other industry research.
Industry Updates
Our ongoing series updates brand owners on online service providers’ efforts to curb counterfeiting, and represents our collaborative initiatives to fight the proliferation of counterfeit goods online and elsewhere.
INTA Insights
Our members succinctly share their take on hot topics relating to brands and IP. Our video series serves to inform and prompt thought among brand owners, IP practitioners, entrepreneurs, government officials and academics as well as consumers.
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Look for the INTA Bulletin in your email box every Wednesday, with links to articles posted in Perspectives and INTA News on this site.
