Perspectives
Content and conversations that elevate the profession and illuminate the most important issues brand owners and trademark and intellectual property (IP) practitioners are talking about.
Our global contributors put into perspective business-critical trends, legal and regulatory developments, and research findings that can help you prepare for today and plan for the future.
Features
Unintended Consequences of Copyright and Trademark Protection in Design
Published: December 2, 2020
Deborah L. Shapiro Moses & Singer LLP New York, New York, USA Copyright Committee
Erica B. E. Rogers Ward and Smith, P.A. Raleigh, North Carolina, USA Copyright Committee
A potential unintended consequence of both copyright and trademark protection for a design is bifurcated ownership. This occurs when the original copyright in the design is held by a party that can re-claim its rights long after it was assigned to the trademark owner.
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Features
Reaping the Benefits of Blockchain
Published: December 2, 2020
Flavia M. Murad-Schaal MANSUR MURAD São Paulo, Brazil Brands and Innovation—Content Subcommittee
Bharadwaj Jaishankar Diageo Business Services India Bangalore, India Brands and Innovation—Content Subcommittee
Weston Anson CONSOR IP Consulting and Valuation La Jolla, California, United States Brands and Innovation—Content Subcommittee
Lucia Scarpati Berken IP Buenos Aires, Argentina Brands and Innovation—Content Subcommittee
Blockchain technology is here to stay. In this feature, the authors explain its benefits for brand owners, including cost savings, boosted reputation and brand value, and a deterrent for counterfeits and gray market goods.
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BRAND & NEW EPISODE
Acting with Purpose: Brands & Social Justice
What are the risks when brands get involved in social issues, and how can the effectiveness of their reactions be assessed, especially in terms of consumer perception? To discuss these issues, Brand & New welcomes Peter N. Golder, Professor of Marketing and the Faculty Director of the Tuck School of Business at Dartmouth College, in Hanover, New Hampshire.
Listen NowFeatures
Get expert insight into the issues influencing the present and transforming the future of trademarks and brands. We explore current and evolving trends and practice issues, and interview leaders and visionaries from across the industry.
Law & Practice
With a constant eye on developments that our community needs to follow, practitioners from around the world report on legal proceedings and proposed and actual changes in laws and regulations to keep you up to date.
Industry Research
Make data-driven decisions and strengthen your strategic guidance. Taking a deep dive into significant issues of our time, we highlight our own studies and other industry research.
Industry Updates
Our ongoing series updates brand owners on online service providers’ efforts to curb counterfeiting, and represents our collaborative initiatives to fight the proliferation of counterfeit goods online and elsewhere.
INTA Insights
Our members succinctly share their take on hot topics relating to brands and IP. Our video series serves to inform and prompt thought among brand owners, IP practitioners, entrepreneurs, government officials and academics as well as consumers.
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Look for the INTA Bulletin in your email box every Wednesday, with links to articles posted in Perspectives and INTA News on this site.
