Perspectives
Content and conversations that elevate the profession and illuminate the most important issues brand owners and trademark and intellectual property (IP) practitioners are talking about.
Our global contributors put into perspective business-critical trends, legal and regulatory developments, and research findings that can help you prepare for today and plan for the future.

Interviews
Resilience, Growth, and the Future: Interview with Meeting Co-Chairs Laura Ganoza and Lisa Ritchie
Published: April 7, 2021
2021 INTA Leadership Meeting co-chairs Laura Ganoza (Foley & Lardner, USA) and Lisa Ritchie (Philip Morris International, Switzerland) talk about the Meeting as a bridge from the past year’s challenges to the upcoming landscape for intellectual property professionals.
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Features
Replacement Under the Madrid Protocol: Will New Rule and Brexit Improve its Popularity?
Published: April 7, 2021
A new revision to the Madrid Protocol regulations plus the United Kingdom’s separation from the European Union could spark a rise in interest in replacement—the ability to abandon national or regional trademark registrations for an International Registration.
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BRAND & NEW EPISODE
Justice Ruth Bader Ginsburg and Her Legacy in the IP World (Episode I)
Our Brand & New podcast presents a two-part series offering a rare “behind the scenes” look at Justice Ruth Bader Ginsburg. In a wide-ranging and candid discussion, our three distinguished guests—Professor Jane Ginsburg, Professor Mary Hartnett, and Judge Margaret McKeown—share personal anecdotes about "the Notorious RBG" and examine how her opinions shaped IP law in the United States.
Listen NowFeatures
Get expert insight into the issues influencing the present and transforming the future of trademarks and brands. We explore current and evolving trends and practice issues, and interview leaders and visionaries from across the industry.
Law & Practice
With a constant eye on developments that our community needs to follow, practitioners from around the world report on legal proceedings and proposed and actual changes in laws and regulations to keep you up to date.
INTA Research
Our studies contribute significantly to the IP field and beyond, providing critical data that inform our members, as well as policymakers, the C-Suite, entrepreneurs, media, and consumers.
Industry Research
Make data-driven decisions and strengthen your strategic guidance. Taking a deep dive into significant issues of our time, we highlight our own studies and other industry research.
Industry Updates
We bring you news from myriad sources to keep you informed about key industry issues and trends. This includes an ongoing series to update brand owners on online service providers’ efforts to curb counterfeiting, and represents our collaborative initiatives to fight the proliferation of counterfeit goods online and elsewhere.
INTA Insights
Our members succinctly share their take on hot topics relating to brands and IP. Our video series serves to inform and prompt thought among brand owners, IP practitioners, entrepreneurs, government officials and academics as well as consumers.
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Look for the INTA Bulletin in your email box every Wednesday, with links to articles posted in Perspectives and INTA News on this site.