Branding Meets Innovation

Published: May 18, 2019

Brand & New

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Shelly Lazarus Chairman Emeritus, Ogilvy New York, New York, USA

Named several times by Forbes magazine as one of the most powerful women in the world and a true champion of the power of brands, Shelly Lazarus, Chairman Emeritus of the global creative agency Ogilvy, based in New York, NY, discusses how brands and the advertising industry have adapted—and continue to adapt—to the evolution of the brand-consumer relationship, and the exciting opportunities today to connect with customers thanks to innovation.

Related Resources

To go further:
About Shelly Lazarus
About Ogilvy


Also of interest:

INTA’s new attitudinal study, “Gen Z Insights: Brands and Counterfeit Products”

Brands and Innovation—On-Demand Recordings

Brands and Innovation Committee

About Brand & New

Brand & New podcasts from the International Trademark Association

Our hosts discuss compelling business and legal topics relating to intellectual property, innovation, technology, and change with an international roster of influential experts and industry visionaries.

Brand & New guests contribute to this podcast in their personal capacity, and the opinions expressed (or experiences shared) are their own. They do not purport to reflect the views or opinions of INTA or our members.

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