International Trademark Association Logo International Trademark Association

Menu

Search

  • About INTA
    • OverviewThe mission and structure of our global association for brand owners and professionals
    • Leadership & Governance
    • Committees
    • INTA Foundation
    • INTA News
    • Industry Groups
    • Awards & Competitions
    • Unreal Campaign
    • Press Center
    • Social Media
    • Contact Us
  • Advocacy
    • OverviewHow we speak out and collaborate to foster effective IP laws and policies worldwide
    • Amicus Briefs
    • Board Resolutions
    • Model Laws & Guidelines
    • INTA PAC
    • Committee Reports
    • Testimony & Submissions
  • Events
    • OverviewPremier must-attend meetings, conferences, webcasts year-round to learn and network
    • All Upcoming
    • Annual Meeting Live+
    • Annual Meeting (Virtual Only)
    • Business of Data Conference
    • TMAP Meeting
    • Receptions
    • Business Development
    • Become a Sponsor
    • Become An Exhibitor
    • Carbon Offset
  • Perspectives
    • OverviewThought leadership, interviews, research, and more that explore key IP issues and trends
    • Features
    • Interviews
    • Brand & New Podcast
    • INTA Research
    • Law & Practice
    • INTA Insights Videos
  • Resources
    • OverviewFor professionals, SMEs, and consumers, practical info on brand protection and the value of IP
    • INTA Practice Guides
    • Career Center
    • The Trademark Reporter
    • INTA Bulletin
    • Practice Tools
    • Fact Sheets
    • Quick-Start Trademark Chart
    • INTA TO-GO Webcasts
    • Pro Bono
    • Mediation
    • For SMEs
    • For Consumers
  • Membership
    • OverviewDiscover the value of membership! Maximize the exclusive benefits for your entire team
    • Join INTA
    • Renew Your Membership
    • FAQs
    • Member Directory
    • INTAcollaborate
    • All
    • Events
    • Perspectives
    • Member Directory
    • Organizations
  • Join INTA
  • Log In
International Trademark Association Logo International Trademark Association
  • Home
  • About INTA
  • Committees

Resources Group

Brands and Innovation Committee

Resources Group

  • Academic Committee
  • Alternative Dispute Resolution Committee
  • Brands and Innovation Committee
  • Commercialization of Brands Committee
  • In-House Practitioners Committee
  • INTA Bulletins Committee
  • Law Firm Committee
  • Leadership Development Committee
  • Pro Bono Committee
  • Professional Development Committee
  • Publications Committee
  • The Trademark Reporter Committee
  • Trademark Administrators Committee
  • Young Practitioners Committee

Advocacy Group

  • Anticounterfeiting Committee
  • Brand Restrictions Committee
  • Copyright Committee
  • Data Protection Committee
  • Designs Committee
  • Emerging Issues Committee
  • Enforcement Committee
  • Famous and Well-Known Marks Committee
  • Geographical Indications Committee
  • Harmonization of Trademark Law and Practice Committee
  • Indigenous Rights Committee
  • International Amicus Committee
  • Internet Committee
  • Legislation and Regulation Committee
  • Non-Traditional Marks Committee
  • Parallel Imports Committee
  • Right of Publicity Committee
  • Trademark Office Practices Committee
  • Unfair Competition Committee

Communications Group

  • Brands for a Better Society Committee
  • Building Bridges Committee
  • Public Information Committee
  • Unreal Campaign Committee
  • Overview
  • How Committees Work

Mission

The Brands and Innovation Committee advances the interrelationship between brands and innovation through educational programming, written content, and strategic partnerships.

Committee members: Please log in to access INTAcollaborate, our committee management tool.

Leadership

COMMITTEE LEADERS

Brands and Innovation Committee

Chair

Scott Mayhew

Zoetis, Inc.

United States

Brands and Innovation Committee

Vice Chair

Lucia Scarpati

Berken IP

Argentina

STAFF LIAISON

Ritika Gairola

[email protected]

Highlights

Definitions of “Brand” and “Innovation: In the 2016-2017 Committee Term, members researched and developed working definitions of the terms “brand” and “innovation.”  The Committee debated the definitions, adopted them, and then presented them to the Board and gained their support.

Online Library of Brands and Innovation Literature: Members conducted extensive desktop research on the topic of brands and innovation. They collected more than 130 summaries of the existing literature, with links to most of the original materials. The online collection serves as a dynamic and ever-growing resource for all members and others interested in the brands and innovation field.

Content and Programming: The Committee’s content and programming-related accomplishments include a two-day Brands and Innovation Conference in 2018; a webcast covering the basics of blockchain technology; and a panel session on 4D printing, presented in collaboration with the International Technology Law Association, at the 2019 Annual Meeting.

Being Part of the Solution: Brands Innovate for a Green Future

April 27, 2020

More

Brands and Innovation Committee: At the Heart of INTA’s Vision

January 1, 2019

Mladen Vukmir, founding partner of Vukmir & Associates in Zagreb,Croatia, and Julia Talke, global lead counsel-trademarks and brands at Lumileds in Aachen, Germany, lead the International Trademark Association’s Brands and Innovation Committee. In this inside lo...

More
International Trademark Association Logo International Trademark Association

© 2023 International Trademark Association. All rights reserved. Privacy Policy, Cookies Policy, and Terms of Use.

International Trademark Association Logo International Trademark Association

Quick Links

  • About Us
  • Annual Meeting Live+
  • Annual Meeting (Virtual Only)
  • Business of Data Conference
  • Career Center
  • CLE/CPD
  • Committees
  • Contact Us & Locations
  • Events
  • FAQs
  • INTA News
  • INTA Practice Guides
  • INTA To-Go Webcasts
  • Join Now
  • Member Directory
  • The Trademark Reporter
  • TMAP Meeting

Connect with Us

  • LinkedIn
  • Twitter
  • Facebook
  • Instagram
  • YouTube
  • WeChat

© 2023 International Trademark Association. All rights reserved. Privacy Policy, Cookies Policy, and Terms of Use.

We use cookies to understand how this site is used, to improve your user experience, and to provide you with personalized advertising. Manage your cookie preferences here. To find out more please see our Cookies Policy and Privacy Policy.

Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

To find out more please see our Cookies Policy and Privacy Policy.

Functionality Cookies

These cookies are used to identify a user’s browser as the visitor goes from page to page on the Site.  These are session cookies, which means that the cookie is deleted when you leave the Site.  It is an integral piece of the Site software and used to let the server know which users are on the Site at any given time and make certain parts of the Site easier to use.

  • Breezio session cookies
  • Cloudflare
  • Elevate session cookies
  • Impexium session cookies
  • PHPSESSID
  • WordPress session cookies

If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.

Performance Cookies

These cookies are used to collect information about how visitors use our Site.  The cookies collect information in anonymous form, including the numbers of visitors to the Site, where visitors have come to the Site from, the pages they visited and how they have interacted with tools on the Site like search and embedded media players.  We use the information to compile statistical reports of our users’ browsing patterns so that we can improve the Site.

  • Algolia
  • Google Analytics
  • Hotjar
  • Spotify
  • YouTube
  • Zopim Live Chat

Please enable Functionality Cookies first so that we can save your preferences!

Targeting/Advertising Cookies

These cookies are used to deliver advertising relevant to the interests of visitors to our Site. They are persistent, which means they will remain on your device after you leave the Site.

  • Facebook (Ad Pixel)
  • Google (Ad Pixel)
  • LinkedIn (Ad Pixel)
  • Quattro Anonymous

Please enable Functionality Cookies first so that we can save your preferences!