2021 Annual Meeting Virtual+

In-Person Education

Presenting an all-new format, each mini-conference offers the chance to come together to learn from experts and each other.

Panel presentations and discussion forums at each event will spotlight need-to-know topics, including some that align with the themed tracks of the virtual component of the Annual Meeting Virtual+.

Watch this space for details about sessions and speakers.

Tuesday, November 16—New York, New York, USA

Brands are the cornerstone of business—a company’s calling card to consumers, a primary asset for valuation and loans, and a reflection of what a company stands for. Today, more than ever, consumers expect the brands they support to reflect their values—whether it’s taking a stand on social or political issues, embedding sustainable practices in their business, being an inclusive organization, or, even, that these brands stay out of the fray. Navigating what brands mean to consumers and how to counsel business teams to ensure that actions and messaging are aligned is central to the role of the brand legal practitioner. Positive interaction, intersection, and collaboration are core to a brand’s success.

Join us in New York City on November 16, for our in-person New York Mini-Conference—one of the “+” components of our 2021 Annual Meeting Virtual+, where we will focus on brands from a business perspective and provide strategies to help you learn about and stay ahead of trends and changes in our field and give you opportunities to share best practices.

This mini-conference provides an opportunity not only to learn from speakers but also to re-connect with colleagues and develop new connections as we enjoy this time together learning and sharing best practices!

Wednesday November 17—Berlin, Germany

Join us in Berlin on November 17, 2021, for our in-person Berlin Mini-Conference—one of the “+” components of our 2021 Annual Meeting Virtual+, where leading legal and business experts and government officials will share insights on how best to navigate the opportunities and challenges for brand owners doing business in Europe today! Whether understanding the legal and regulatory landscape or the evolving consumer expectations and norms, this event will provide registrants with the opportunity to hear about latest developments in the law and practice, and to share their own learnings along the way.

This mini-conference provides an opportunity not only to learn from speakers but also to re-connect with colleagues and develop new connections as we enjoy this time together learning and sharing best practices!

Thursday, November 18—Los Angeles, California, USA

 Innovation has had a profound effect on our lives—how we live, work, and interact. The speed at which we consume and share information has changed dramatically in recent years and now conversations are happening in a global forum with immediate effect—whether we are discussing social injustice, inclusion, political or other activism, or even sharing a meme to brighten someone’s day. And if this wasn’t enough change, a global pandemic has made us embrace technology in a bigger way, profoundly changing the nature of industries from brick-and-mortar retail, to restaurants, entertainment, and more. 

Join us in Los Angeles on November 18, 2021, for our in-person Los Angeles Mini-Conference—one of the “+” components of our 2021 Annual Meeting Virtual+, where we will not only discuss the changes we see but also offer predictions for the future. Be prepared to be inspired, challenged, and walk away with helpful tips for your practice and new connections in your network! 

This mini-conference provides an opportunity not only to learn from speakers but also to re-connect with colleagues and develop new connections as we enjoy this time together learning and sharing best practices!