2021 Annual Meeting Virtual+
Project Team
2021 Annual Meeting Virtual+ Co-Chair
Diane Lau
Facebook, Inc.
USA
I think the single track per day is really going to be a game changer and hopefully will help people’s scheduling.
2021 Annual Meeting Virtual+ Co-Chair
Lorenzo Litta
BrandIT GmbH
Switzerland
It is of the utmost importance to protect the registrants’ health and to create a safe environment for networking events.
This year, our virtual education is organized into five topic tracks, with each designated day guided by the expertise of our track leaders.
Building a Better Society Through Brands—Monday, November 15
Debra Hughes,
Blue Cross Blue Shield Association
USA
“Building brand equity with consumers requires more than having a quality product or service. Consumers are also looking for brands that have voices that resonate with their core values, such as trustworthiness, transparent and sustainable practices, and a demonstrable commitment to diversity, equity, and inclusion.”
The Business of Brands—Tuesday, November 16
Tali Alban
Uber Technologies, Inc.
USA
“Building brand equity with consumers requires more than having a quality product or service. Consumers are also looking for brands that have voices that resonate with their core values, such as trustworthiness, transparent and sustainable practices, and a demonstrable commitment to diversity, equity, and inclusion.”
Enforcement and Anticounterfeiting—Wednesday, November 17
Conny Schmitt
Grunecker
Germany
“We are living in a world with an increasing threat of online brand infringement and new challenges due to the shift to digitalization and e-commerce. We will offer a variety of interviews and discussions where brand owners will share their success stories of how they are using technology and consumer awareness to combat counterfeiting, and how they have been maximizing enforcement efforts with limited funds in a demanding enforcement environment.”
Innovation and the Future of IP—Thursday, November 18
Monique Cheng Joe
NBCUniversal Media, LLC
USA
“Brand legal teams must stay one step ahead as technological advancements can profoundly impact their work. Innovation is key to the success of a business, and practitioners must be well-positioned to provide the right IP counseling and leadership to their respective clients.”
Regional Updates—Friday, November 19
Shwetasree Majumder
Fidus Law Chambers
India
“As always, we will bring to you our ever-popular case law roundups for the U.S. and Europe. Equally, in the new year we bring you a brand-new look at the rest of the world. We will audit a range of new laws from various regions that impact the IP ecosystem and predict what legislative and policy changes brand owners should expect going forward.”
