Attitudinal Studies

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Brand Restrictions Study: A View from Gen Zers and Millennials

This study explores the value that Gen Zers and millennials place on brands, the role branded packaging plays in their lives, their perceptions of brand restriction legislation, and how such legislation would impact them. The Executive Summary is available publicly, and INTA Members can access all reports, infographics, and translations at no additional charge.


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Gen Z Insights: Brands and Counterfeit Products

Published: May 16, 2019

Published on the cusp of Gen Zers becoming the largest demographic group worldwide, this study explores the relationship between Gen Zers and brands and their attitudes and perceptions of counterfeit products. It unpacks the importance of different practical and ethical considerations influencing Gen Z’s purchase of counterfeit products.

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