2022 Annual Meeting Live+
Live+ Programming
Our in-person educational sessions are organized by daily topic tracks, supplemented with Professional Development, Business Development, and Regional Update programming throughout the week.
Watch this space for more information coming soon!
Questions? Contact us.
To foster peer experiences, Business Development opportunities will take place throughout our virtual offerings to help you achieve your learning and business goals. Learn more about BD networking at the Annual Meeting.
Professional Development sessions are designed around substantive knowledge and dynamic skills to assist practitioners with charting their own career path or the path of those they seek to mentor.
This icon indicates that the session may be eligible for CLE credits, pending state approval.
The schedule incorporates extended breaks between sessions to ensure that the Walter E. Washington Convention Center (Convention Center) staff has sufficient time to administer the appropriate cleaning services according to the health and safety protocols of the Convention Center. Given this, please exit your session promptly.
All Live+ (in-person + virtual) registrants may attend the general educational sessions and Capsule Keynotes in person, provided you are wearing your INTA badge. No pre-registration is required. All featured educational sessions and Capsule Keynotes presented in person will be available on demand until Friday, August 5, 2022.
Badge collection will take place after you have gone through health and safety.
| Friday, April 29 | Saturday, April 30 | Sunday, May 1 | Monday, May 2 | Tuesday, May 3 | Wednesday, May 4 |
| 9:00 am-5:00 pm EDT | 8:00 am-7:00 pm EDT | 8:00 am-8:30 pm EDT | 8:00 am-7:00 pm EDT | 8:00 am-6:30 pm EDT | 8:00 am-2:00 pm EDT |
Building a Better Society Through Brands
A brand represents more than a product or service—it represents a “promise” of how they are made and who the people are that create and deliver them. More and more, consumer choice is based not only on the quality of the offering but also on what a consumer believes is essential—whether that’s social or political values, how a brand owner conducts its business in the marketplace, or how it treats its employees. Consumers want to know how it’s made, what the brand owner did in and for our communities, and how it impacts the environment. Trustworthiness, transparency, sustainability, diversity, equity, and inclusion are among the core values that today’s consumers expect from the brands that they support.
As part of their brand strategy and counseling, brand legal practitioners need to address these issues in changing times―from how what a brand says affects consumer trust to diversity, equity, and inclusion, and the importance and benefit of doing good in society. These issues are not only important because of consumer demand; research shows that diverse and inclusive teams create more innovative products and services, contribute to long-term employee retention and higher financial performance.
Complementary Rights, Regulatory Issues, and Brand Restrictions
Brands provide tremendous value to national economies by exponentially adding jobs and entrepreneurial opportunities that drive gross domestic product and international trade, as demonstrated in the milestone studies by the U.S. Department of Commerce and the European Commission, as well as studies performed by the International Trademark Association on the value of trademarks in Latin America and Asia-Pacific. Increasingly, governments are seeking to prohibit, misappropriate, or significantly restrict the use of brand names and symbols for lawful products and services in that such measures are detrimental to consumers, trademark owners, and competition. Unreasonably expropriate valuable personal property rights and different interpretations of some data privacy regulations have created unintended challenges for effective trademark enforcement.
Some early examples are the implementation of the EU’s General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). Similar laws have been passed globally, and many other jurisdictions are likely to follow this trend. It’s now more important than ever for brand legal practitioners to be well-versed in the full complement of IP rights and the regulatory landscape to provide the appropriate guidance businesses need for today and tomorrow.
Enforcement and Anticounterfeiting Supported by Strategic Sponsor—Enforcement and Anticounterfeiting, WANHUIDA Intellectual Property
Enforcement of brand rights is critical for all brands, including combatting the ever-growing challenges posed by counterfeiting. In addition, as more and more consumers buy online, brand owners face new and different challenges to stem the tide of infringement and counterfeiting. Harmonization, simplification, accessibility of enforcement systems, the role of the judiciary, and cross-border enforcement are some of the many issues that brand legal practitioners need to master to ensure brand protection and integrity.
Innovation and the Future of IP
Brands need to quickly adapt to the changing marketplace and new technologies, including how they market and sell their products and services to their customers. These changes influence every aspect of our lives—the way we work, play, and interact with each other—and have had a profound effect on consumer expectations and norms. Innovation plays a significant role in the legal issues faced by brand legal practitioners today and being nimble amidst the changes that it brings is a must. Understanding new technologies and how they impact businesses and legal teams is now de rigueur in a brand legal practice.
Anticipating the future state of the marketplace and the role of IP—and, consequently, the roles of the IP legal practitioners (both law firms and in-house) and IP offices—is crucial for the continued growth of protection and enforcement systems across the globe and to ensure the continued relevance of IP legal practitioners.
Professional Development
Legal knowledge is not the only skill you need to succeed in business today. Being an effective manager, building an effective team, marketing your practice, and enhancing your communication abilities are necessary dynamic skill sets to advance your career. Moreover, focusing on challenges in the profession—from mental health issues to remote working and management—are all important issues to be addressed on a personal, team, and organizational level.
The Business of Brands
Brands don’t exist in a vacuum. There’s an ecosystem that creates, markets, and sells products and services. The marketplace includes all types of businesses, from entrepreneurial to established, so it’s incumbent on brand legal practitioners to understand the needs and challenges faced by all businesses—large or small, new or established. Brand legal practitioners must address, or at least spot, a variety of issues, from protection and enforcement of IP rights to commercialization of brands (e.g., licensing, brand valuation and evaluation, M & A, bankruptcies, trademarks as a source of capital, and IP and taxation), effective brand use across traditional and non-traditional media—among others.
All legal practitioners must remain relevant and be resilient in changing times. Learning your client’s business and providing relevant, proactive advice to help achieve key goals is paramount to be seen as a trusted advisor.
Regional Updates
Understanding the differences in marketplaces, trademark and complementary IP laws, and issues facing brand owners in different regions is fundamental to all legal practitioners so that they can effectively counsel their business clients.
Brand owners may take pride in their “global” brands, but practitioners know that the protection systems vary nationally—or even regionally. Understanding the differences in the marketplaces and the state of the law and practice in each jurisdiction is critical for the continued success of brand legal practitioners.
All times reflected below are in the United States Eastern Time. While INTA makes its best effort to maintain this schedule, it is subject to change.
Saturday
April 30
Continental Breakfast
Brand Marketplace Hospitality Area
2022 Anticounterfeiting Workshop—Counterfeits in a Digital World: The Evolution of the Fight Against Fakes
This Workshop is exclusive to in-house practitioners, intermediary representatives, and government officials. Attendance is limited and pre-registration is required. Registration is on a first-come, first-served basis. We are excited to be offering this Workshop in person; however, space is limited, so no more than two representatives of an organization should attend the Workshop.
While the fundamental building blocks of commerce remain the same—products, consumers, and payment—there have been significant changes in how commerce is conducted, especially online. In a closed-door environment, this year’s Workshop will explore how commerce is evolving, and impact of this evolution on stakeholder investigations and enforcement efficacy. It will also focus on identifying a new framework to effectively stem the tide of counterfeiting by addressing the sophistication of counterfeiters and the technical tools that stakeholders now need to utilize.
Workshop registrants will have the opportunity to reflect on some of the key themes that emerged from the discussions at previous Anticounterfeiting Workshops at past Annual Meetings and to explore how they have evolved. Workshops registrants are encouraged to share use cases, to discuss helpful best and “next” practices and processes they utilize in the fight against online counterfeiting, and to look at ways to collaborate to combat common obstacles.
New in 2022! The Workshop will feature a new component—a panel discussion on emerging issues, including non-fungible tokens (NFTs), blockchain, and the metaverse. This portion of the Workshop will allow attendees to engage in a forward-looking dialogue about emerging online trends, opportunities, and challenges. Finally, Workshop registrants will also have ample opportunity to network and reconnect with industry colleagues in person!
Who should attend:
- Stakeholders Group 1: Corporate in-house representatives (brand owners), namely those rights holders impacted by counterfeiting.
- Stakeholders Group 2: Intermediary representatives, i.e., in-house representatives from the digital commerce environment, which includes marketplaces, payment service providers, search engines, social media platforms, and logistics companies.
- Stakeholders Group 3: Government officials, namely, government and law enforcement officials involved in the fight against online counterfeiting.
Registration: US $100
Tickets for admission to this event will not be sold onsite.
Board of Directors Meeting (by invitation only)
Table Topics provide a unique opportunity to meet like-minded professionals in small group settings to discuss predetermined topics of interest. This year’s Table Topics include subjects that correlate with our Education tracks.
Table Topics will be moderated two-hour sessions taking place at the Walter E. Washington Convention Center. Pre-registration is required.
Registration: US $65
Believe the Hype, or Old Wine in New Bottles? Understanding and Using New Internet Technologies
Presented by the Internet Committee
In recent years, brand owners have been bombarded with news about new Internet-based technologies like the blockchain, non-fungible tokens (NFTs), the metaverse, and Web 3.0. Some describe them as opportunities for new income streams or means of authentication, some describe them as threats to existing businesses and business models, and they are often presented as ground-breaking and new.
But to what extent are they genuinely new and to what extent are they simply repackaged versions of technologies that have been around for decades? To what extent will they require new enforcement strategies and to what extent is enforcement already capably addressed by existing trademark laws and other laws and regulations? And how might brands and businesses productively use these technologies while avoiding or minimizing their risks?
Moderator: Joshua L. Simmons, Partner, Kirkland & Ellis LLP (USA)
Speakers:
- Kasey Boucher, Associate, Pierce Atwood LLP (USA)
- Evan Gourvitz, Counsel, Ropes & Gray LLP (USA)
- Bonnie Jarrett, Counsel, National Football League (USA)
Working with ISO Brand Standards: Brand Valuation and Brand Evaluation
Presented by the Commercialization of Brands Committee
In today’s knowledge-based economy, intangible assets, including brands, are recognized as highly valuable properties, contributing to revenue and growth, and propelling a significant share of the value of a business. But how and when brands contribute to revenue, profits, and cash flows for brand owners can be difficult to measure and evaluate. The ISO Standards provide guidance for the process of measuring the contribution and value of brand assets, but lack specifics on how brand metrics, measurements, and valuation are conducted.
This 60-minute session will provide attendees with an understanding of:
- The guidance and requirements established by the ISO Standards through presentation of key elements of each Standard;
- The challenges and pitfalls encountered by brand valuation and evaluation professionals when measuring and quantifying the contribution of brand assets to financial performance;
- Common brand evaluation and brand valuation procedures; and
- How to interpret brand valuation and evaluation results, enhancing the ability to achieve greater value from the brands they build, manage, and protect.
Speakers:
- Juliet Alcoba, Trademark & Copyright Attorney, Alcoba Law (USA)
- Brian Buss, Principal, Nevium Intellectual Property Consultants (USA)
- Debra Hughes, Assistant General Counsel, Blue Cross Blue Shield Association (USA)
- Lucy Wheatley, Partner, McGuire Woods (USA)
INTA’s Role as Friend of the Court—Review of Amicus Briefs Filed Since 2020
Presented by the International Amicus Committee
This session provides an overview of the policy positions taken in INTA amicus briefs filed in the United States and in Europe in 2020, 2021, and 2022. The session brings attendees up to speed on important case-law in Europe and the United States and encourages attendees to seek INTA’s amicus participation in leading trademark-related litigations worldwide.
Speakers:
- David Bernstein, Partner, Debevoise (USA)
- Noemi Parrotta, Partner, Spheriens (Italy)
- Honorable Justice Prathiba M. Singh, High Court of Delhi (India)
- Adam Scoville, Vice President, General Counsel & Chief Compliance Officer Re/max Holdings, Inc. (USA)
Annual Meeting Registrant First-Time Orientation and Reception
Presented by the Young Practitioners Committee
Please join the Young Practitioners Committee for an informational session and social event to kick start the 2022 INTA Annual Meeting! If this is your first Annual Meeting, you might be thinking to yourself, “What do I need to know about INTA?”; “How do I make the most of the Annual Meeting?”; “How do I meet other first-time attendees?” This event is your go-to event to answer all of your questions, and the Young Practitioners Committee looks forward to seeing you there! #INTA2022 #INTAFirstTimers
Speakers:
- Rhett Barney, Attorney, Lee & Hayes (USA)
- Tish Berard, Senior Counsel Trademarks Velcro USA, Inc. (USA)
- Verena von Bomhard, Founding Partner, Bomhard IP (Spain)
- Steve Cooper, Partner, Ware Fressola Maguire & Barber LLP (USA)
- Alena Fischerove, Senior Associate, Bomhard IP (Spain)
- Nicholas Lauw, Partner, Rajah & Tann Singapore LLP (Singapore)
- Crystal Prais, Associate, Fenwick & West LLP (USA)
- Erica Rogers, Intellectual Property Attorney, Ward and Smith, P.A. (USA)
- Jeanette Zimmer, Senior Director- Trademark Counsel, PepsiCo (USA)
Board of Directors Reception (by invitation only)
Sunday
May 1
Brand Marketplace Exhibit Hall Hours
See the list of exhibitors.
Continental Breakfast
Brand Marketplace Hospitality Area
In-House Practitioners Workshop: The Road Forward: Stretching Your Practice Beyond Trademarks
Presented by the In-House Practitioners Committee
Exclusive to In-House Practitioners only. Pre-registration is required.
Don’t miss your chance to register for this in-house exclusive event, “The Road Forward: Stretching Your Practice Beyond Trademarks.” This workshop presents an important opportunity to share perspectives, to discuss best practices and lessons learned, to enhance your day-to-day practice and your internal and external collaboration. Each session will include a panel presentation followed by significant time for discussion among the attendees.
The discussion will be anchored by a case study that reflects business issues that brand legal teams face every day. Listen in as experts guide us through the issue spotting and share their tips—and then join in the discussion as you share your own best practices, benchmark with peers, grow your legal knowledge and business acumen, and network!
Registration: US $100
Tickets for admission to this event will not be sold onsite.
Rediscovering INTA’s Practice Guides
Indigenous Communities and the Design Industry: Boundaries and Balances
Presented by the Indigenous Rights Committee
This session will provide an in-depth exploration of the boundaries and balances that must be struck between innovation in the design industry and the protection of the Traditional Cultural Expressions (TCE) and Traditional Knowledge (TK) of Indigenous communities.
The panel of experts will discuss:
- How to enhance awareness of indigenous rights in the design industry;
- How to build collaboration and cooperation between indigenous communities and the design industry; and
- How indigenous rights fit into the criteria for, Environmental, Social and Governance (ESG) evaluations.
Moderator: Michael Pampalone, Founder and Partner, Dahan Pampalone LLC (USA)
Speakers:
- Esther Aburto Olague, Managing Partner, OZM Legal & Business Consulting Services, S.C. (Mexico)
- Wend Wendland, Director of Transitional Knowledge Division, World Intellectual Property Organization (Switzerland)
- Pamela Weinstock, Fashion Expert and Legal Consultant (USA)
Table Topics provide a unique opportunity to meet like-minded professionals in small group settings to discuss predetermined topics of interest. This year’s Table Topics include subjects that correlate with our Education tracks.
Table Topics will be moderated two-hour sessions taking place at the Walter E. Washington Convention Center. Pre-registration is required.
Registration: US $65
Madrid System Users’ Meeting (MSUM)
Organized by the World Intellectual Property Organization (WIPO)
Speakers:
- David Muls, Senior Director, Madrid Registry, Brands and Designs Sector, World Intellectual Property Organization (Switzerland)
- BenoÎt Apercė, Communications and Information Manager, Madrid Information and Promotion Division, Madrid Registry, Brands and Designs Sector, World Intellectual Property Organization (Switzerland)
- Grėgoire Bisson, Director, The Hague Registry, Brands and Designs Sector, World Intellectual Property Organization (Switzerland)
- Denis Croze, Director, Madrid Information and Promotion of Division, Madrid Registry, Brands and Designs Sector, World Intellectual Property Organization (Switzerland)
Leadership LAB Presented by the Leadership Development Committee
Join this interactive session to have candid conversation with fellow committee leaders as we kick off the new committee term. Share what is working well in your committee, discuss how you identify and support rising stars, and learn more about other leadership opportunities within INTA.
Open to Committee Chairs, Vice Chairs, and Subcommittee Chairs
Right of Publicity: The Life and Times of a Professional Football (Soccer) Player
Presented by the Right of Publicity Committee
Practitioners need to know about several important issues if they are going to advise clients regarding publicity rights—whether the practitioners are advising rights holders such as athletes, actors, or musicians; or are representing companies that use the names, voices, or likenesses of individuals in commercial advertising or promotions.
This panel discussion will focus on the life of a fictional female soccer player from high school through college, the World Cup, and eventually her professional soccer career, and then into her post-career life and death. Topics covered will include:
- Basic publicity rights and emerging issues (i.e., NFTs, fantasy leagues, sports betting) during life and post-mortem. (e.g., who has the right/what does it apply to/how long does it last?);
- Liability and damages associated with misuse of name and likeness and rights of publicity;
- First Amendment issues, including the use of player images or video in tribute, advertising, or sponsored broadcast pieces; and
- International publicity rights applicability to the foregoing issues.
Moderator: Chris Chaudoir, Senior Counsel, Chevron Corporation (USA)
Speakers:
- Lindsay Allen, Counsel, Perkin Coie LLP (USA)
- Doug Bania, Founding Principal, Nevium Intellectual Property Consultants (USA)
- Jeff Cadwell, Partner, Dorsey & Whitney LLP (USA)
- Howard Shire, Partner, Troutman Pepper (USA)
Administering Awesomeness: Trademark Administrators
Presented by the Trademark Administrators Committee
Calling all trademark administrators as we kick off the Annual Meeting! Come meet, socialize with, and learn from your fellow TMAs. Share tips and best practices, collect resources, and vent about frustrations only fellow TMAs would really understand.
The gathering will begin with veteran paralegal and Managing Partner at Delegate.Legal Lindsey Corbin providing suggestions for how TMAs can make the most of INTA—which sessions to attend, who to network with, how to get the most out of networking, and more. Then TMAs will get a chance to put their networking skills to the test to get to know one another and forge meaningful relationships.
Speaker: Lindsey Corbin, Managing Partner, Delegate.Legal (USA)
Table Topics provide a unique opportunity to meet like-minded professionals in small group settings to discuss predetermined topics of interest. This year’s Table Topics include subjects that correlate with our Education tracks.
Table Topics will be moderated two-hour sessions taking place at the Walter E. Washington Convention Center. Pre-registration is required.
Registration: US $65
Professor v. Practitioner Debate
Presented by the Academic Committee
Resolved: Brand Owners Should be Legally Entitled to Control Depictions of Their Branded Goods and Services in Creative Works
Moderator: Joel R. Feldman, Shareholder, Greenberg Traurig (USA)
Professor: Christine Farley, Professor of Law, American University Washington College of Law (USA)
Practitioner: Tiffany D.W. Shimada, Shareholder, Greenberg Traurig (USA)
Speed Networking
Speed Networking sessions help you make global business connections and revitalize former contacts to support your business continuity. With fun questions to break the ice and great conversations that follow, you won’t believe it when the hour is up!
Sessions will be in-person at the Walter E. Washington Convention Center.
Leading with Agility—The Importance of Adaptability When Geopolitical Crisis and Change are Increasingly Common
Presented by the Leadership Development Committee
As geopolitical events and threats impact our global economy, brand owners must respond as leaders to navigate the complex and often sensitive considerations needed to support those impacted and at the same time protect the integrity of their brands. This leadership session will focus on:
- The impact that a geopolitical crisis might have on brands, including the continued protection and enforcement of rights
- How brand owners play a role in management during a time of crisis
- How multi-national law firms or advisors can best react and respond to assist and support their clients and their employees in times of crisis
- Insight into how brand owners balance the often competing interests that arise during the time of a geopolitical crisis
- Response tips from various business sectors or industries impacted by recent events with a focus on leading with empathy and resiliency
- Lessons learned from past crises that can be applied in the future
Moderators:
- Melissa LaBauve, Partner, Munck Wilson Mandala (USA)
- Liad Whatstein, Founding Partner, Liad Whatstein & Co. (Israel)
Speakers:
- David Lossignol, Global Head Legal Brand Protection, Novartis Pharma AG (Switzerland)
- Slobodan Petošević, Group Founder, Chairman, CEO PETOSEVIC (Luxembourg)
- Francesca Silverman, Vice President and Senior Managing Counsel, Intellectual Property, Mastercard International Incorporated (USA)
- Eva-Maria Strobel, Partner, Baker McKenzie (Switzerland)
TM5 User Meeting
This session is for users of any of the TM5 offices or for those interested in learning more about these offices. TM5 is a multilateral cooperation forum of the five largest trademark offices in the world: the China National Intellectual Property Administration (CNIPA), the European Union Intellectual Property Office (EUIPO), the Japan Patent Office (JPO), the Korean Intellectual Property Office (KIPO), and the United States Patent and Trademark Office (USPTO).
Speed Networking
Speed Networking sessions help you make global business connections and revitalize former contacts to support your business continuity. With fun questions to break the ice and great conversations that follow, you won’t believe it when the hour is up!
Sessions will be in-person at the Walter E. Washington Convention Center.
The Women’s LeadershIP Initiative Workshop
Pre-registration is required.
The Women’s LeadershIP Initiative has taken off since its inception in 2020 under the leadership of Ayala Deutsch, INTA’s 2020 President. The Initiative champions the development of strong leadership skills for all women in the intellectual property (IP) field to empower them to advance their careers to the next level. The importance of this Initiative is recognized by the Association and encapsulated in the second strategic direction of INTA’s 2022-2025 Strategic and Implementation Plan. Additionally, more than 20 INTA members from various regions, industries, and organizations are joining forces on a dedicated Project Team to continue to drive this Initiative forward for the Association.
This workshop aims to drive productive and pragmatic dialogue about how women grow and evolve in their leadership styles, learn methods to develop and shape those leadership styles over time, and effectively embrace learning and growth to advance in leadership roles throughout their IP careers. This workshop is open to everyone at all career levels and roles.
This workshop will be presented in two parts:
Charting Your Own Course: Developing an Effective Leadership Style
Moderator: Ayala Deutsch, Executive Vice President & Deputy General Counsel, NBA Properties (USA)
Speakers:
- Sujata Chaudhri, Principal, Sujata Chaudhri IP Attorneys (India)
- Rena Lee, Chief Executive, Intellectual Property Office of Singapore (Singapore)
- Ronda Majure, Vice President, Head of Global Sales at CompuMark and MarkMonitor, Clarivate (USA)
- Veta Richardson, President and Chief Executive Officer, Association of Corporate Counsel (USA)
- Fiona Scott, Trademark Paralegal, Amazon.com, Inc. (USA)
Leveling a Tilted Playing Field
Moderator: Michael Moore, Associate General Counsel, Senior Director, Intellectual Property- Brands and Content, Mattel, Inc. (USA)
Speakers:
- Laura Collada, Managing Partner, Dumont Bergman Bider & Co., S.C. (Mexico)
- Myrtha Hurtado Rivas, General Counsel Brands and Marketing Properties- Anticounterfeiting & Licensing, Nestle (Switzerland)
- Rick McMurty, Senior Vice President, Legal & Business Affairs- IP, Music, and Advertising, WarnerMedia (USA)
- Honorable Justice Prathiba M. Singh, High Court of Delhi (India)
Registration: US $100
TM5 Reception
Live StreamOpening Ceremonies
Meet the 2022 Annual Meeting Co-Chairs Sergio Barragan, PepsiCo (Mexico), and Stacey Watson, Markery Law (Washington, D.C.). Hear from INTA’s 2022 President, Zeeger Vink, MF Brands Group (Switzerland) and INTA’s CEO, Etienne Sanz de Acedo, as they share their vision for the Association in 2022 and discuss INTA’s impact on the practice of IP law.
Special Guest Speaker: World Intellectual Property Organization Director General Daren Tang
Keynote Speaker: Andy Stalman, leading branding expert and Co-Founder and CEO of Totem Branding (Spain)
Speed Networking (VIRTUAL)
Speed Networking sessions help you make global business connections and revitalize former contacts to support your business continuity. With fun questions to break the ice and great conversations that follow, you won’t believe it when the hour is up!
Sessions will be virtually to help you expand your network and develop new business relationships.
Welcome Reception
Located in the Brand Marketplace
Welcome Remarks
Followed by The Court of Public Opinion: How to Execute and Manage a Public Brand Evolution (VIRTUAL)
Savvy brand professionals are no strangers to the new reality that even the slightest change to a beloved brand can trigger a tidal wave of public opinions and commentary, from Twitter to “Saturday Night Live.” So how does a company decide to update a brand, and then plan for the resulting public reaction? Our panel from Mars, Incorporated will share their stories and insights on the recent M&M’S brand evolution from the legal, business, and communications perspectives—we’re in for a treat!
Moderator: Dana Justus, Counsel, Sterne, Kessler, Goldstein & Fox P.L.L.C. (USA)
Speakers:
- Jessica Adelman, Vice President, Corporate Affairs and Head of Global Communications, Mars Incorporated (USA)
- Jane Hwang, Global Portfolio Vice President, Mars, Incorporated (USA)
- Pamela Mallari, Senior Counsel, Chocolate and Marketing Properties, Mars, Incorporated (USA)
Speed Networking (VIRTUAL)
Speed Networking sessions help you make global business connections and revitalize former contacts to support your business continuity. With fun questions to break the ice and great conversations that follow, you won’t believe it when the hour is up!
Sessions will be virtually to help you expand your network and develop new business relationships.
Monday
May 2
Enforcement and AnticounterfeitingCustoms and Cross Border Synergy: Best Practices for Recordation and Border Enforcement Measures (Africa, Europe, and Asia) (VIRTUAL)
Supported by Strategic Sponsor—Enforcement and Anticounterfeiting, WANHUIDA
Perspectives from government officials and IP practitioners on best practices in these regions.
Moderator: Uche Nwokocha, Partner, Aluko & Oyebode (Nigeria)
Speakers:
- Toyin Ampitan, Deputy Comptroller, Nigeria Customs Service (Nigeria)
- Nicole Semjevski, EUIPO Observatory, IP Enforcement Portal Team, EUIPO (Spain)
- Kowit Somwaiya, Managing Partner, LawPlus Ltd. (Thailand)
Enforcement and AnticounterfeitingHow to Approach Anticounterfeiting in 2022: Best Practices for Online Anticounterfeiting Measures Globally—Legislation, Technology, and Strategies (VIRTUAL)
Supported by Strategic Sponsor—Enforcement and Anticounterfeiting, WANHUIDA Intellectual Property
As brands continue to adjust to the expanding online sale of counterfeit goods globally, technology, legislation and anticounterfeiting strategies are developing and shifting quickly. What do brand protection practitioners need to know about current trends and best practices in dealing with counterfeits online? Legislation addressing third-party sellers of counterfeit goods has been developing in several countries in the past two years. Additionally, the use of blockchain, AI, machine learning, and other technologies as anticounterfeiting tools in the online space is increasing.
This panel will explore various best practices used by brands and other practitioners to address these new developments in fighting counterfeits in the online space.
Moderator: Kari Kammel, Assistant Director of Education and Outreach, Michigan State University Center for Anti-Counterfeiting and Product Protection (USA)
Speakers:
- Thomas Dillon, Legal Counsellor, WIPO, Building Respect for IP Division (Switzerland)
- Guadalupe Garcia Crespo, Regional Brand Protection Manager, Mercado Libre (Argentina)
- Kirstine Pederson, Head of International IP Crime Investigators College, INTERPOL (France)
- Fanta Punch, Partner, M. Hamel-Smith & Co. (Trinidad & Tobago)
Table Topics provide a unique opportunity to meet like-minded professionals in small group settings to discuss predetermined topics of interest. This year’s Table Topics include subjects that correlate with our Education tracks.
Table Topics will be moderated two-hour sessions taking place on our virtual platform. Pre-registration is required.
Registration: US $30
TM5 and INTA Sixth Joint Workshop: Recent Amendments to Trademark Laws and Trademark Examination Guidelines (VIRTUAL)
Our worldwide trademark protection system is predicated on the principle of respecting each other’s jurisdictions and laws. Because of this, it is important to keep updated on the latest developments in the trademark law and examination standards in each country and region. The TM5 member jurisdictions represent approximately 80% of the world’s trademark applications. Accordingly, in this TM5 Joint Workshop we will introduce recent amendments to the trademark laws and examination standards of the member jurisdictions. We hope this provides a useful opportunity for users to access a wealth of information.
*TM5 is a forum through which the China National Intellectual Property Administration, PRC (CNIPA), European Union Intellectual Property Office (EUIPO), the Japan Patent Office (JPO), the Korean Intellectual Property Office (KIPO), and the United States Patent and Trademark Office (USPTO) exchange information and undertake cooperative activities with the aim to support global business activities through trademark protection.
Continental Breakfast
Brand Marketplace Hospitality Area
Table Topics provide a unique opportunity to meet like-minded professionals in small group settings to discuss predetermined topics of interest. This year’s Table Topics include subjects that correlate with our Education tracks.
Table Topics will be moderated two-hour sessions taking place at the Walter E. Washington Convention Center. Pre-registration is required.
Registration: US $65
Leadership LAB Presented by the Leadership Development Committee
Join this interactive session to have candid conversation with fellow committee leaders as we kick off the new committee term. Share what is working well in your committee, discuss how you identify and support rising stars, and learn more about other leadership opportunities within INTA.
Open to Committee Chairs, Vice Chairs, and Subcommittee Chairs
TM5 and INTA Sixth Joint Workshop: Recent Amendments to Trademark Laws and Trademark Examination Guidelines
Our worldwide trademark protection system is predicated on the principle of respecting each other’s jurisdictions and laws. Because of this, it is important to keep updated on the latest developments in the trademark law and examination standards in each country and region. The TM5 member jurisdictions represent approximately 80% of the world’s trademark applications. Accordingly, in this TM5 Joint Workshop we will introduce recent amendments to the trademark laws and examination standards of the member jurisdictions. We hope this provides a useful opportunity for users to access a wealth of information.
*TM5 is a forum through which the China National Intellectual Property Administration, PRC (CNIPA), European Union Intellectual Property Office (EUIPO), the Japan Patent Office (JPO), the Korean Intellectual Property Office (KIPO), and the United States Patent and Trademark Office (USPTO) exchange information and undertake cooperative activities with the aim to support global business activities through trademark protection.
TMA Idea Exchange (VIRTUAL)
Your TMA Career Path. Trademark Administrators frequently come across a lot of situations that can be difficult to navigate. Each group will work on their specific scenario and will brainstorm talking points, narrow them down to effective points, and present their arguments in support of their claims.
Speaker: Elyssa LeFevre Chayo, Chief Executive Officer, Firm Forward LLC (USA)
Brand Marketplace Exhibit Hall Hours
See the list of exhibitors.
Facilitating Discussions in Various Jurisdictions Around the World: Meet IP Attachés (VIRTUAL)
Since its establishment by the United States Patent and Trademark Office in 2006, the Intellectual Property (IP) Attaché Program has worked to improve IP systems and to help U.S. stakeholders, such as businesses, legal representatives, and rights holders, internationally. IP attachés are in posts around the world. Meet these passionate IP professionals and learn about their work. In the first half of the session, each IP attaché will provide a brief update from their post, and a facilitated discussion on recent trademark trends in their jurisdiction will be the focus of the second half of the session.
Moderator: Dominic Keating, Director of Intellectual Property Attaché Program, United States Patent and Trademark Office (USA)
Speakers:
- John Cabeca, Intellectual Property Counsel for South Asia, United States Patent and Trademark Office (India)
- David Kellis, Intellectual Property Attaché for South America, United States Patent and Trademark Office (Brazil)
- Marina Lamm, Intellectual Property Attaché at the U.S. Mission to the World Intellectual Property Organization and United Nations, United States Patent and Trademark Office (Geneva)
- Dorian Mazurkevich, Intellectual Property Attaché for Eurasia, United States Patent and Trademark Office (Ukraine)
- Conrad Wong, Intellectual Property Attaché for China, United States Patent and Trademark Office (China)
THE BUSINESS OF BRANDSBlockchain, Cryptocurrency, and NFT Breakdown—What You Need to Know
The words “blockchain,” “cryptocurrency,” and “NFT” are everywhere. So many ads for new products and services promise to use the blockchain to provide an old service in a new and innovative way. So many athletes and actors are promoting cryptocurrency. Everyone and their brother seem to be getting rich or richer selling NFTs for mind boggling sums.
This session will focus on:
- Blockchain, cryptocurrency, and NFTs that may have an impact on each of us—what they are and how they actually work;
- The use, the risk, and the potential value of these technologies; and
- Answers you will be able to provide to your company, your clients, and your family when they come to you with questions on these topics.
Moderator: Nerissa McGinn, Partner, Loeb & Loeb (USA)
Speakers:
- Ayala Deutsch, Executive Vice President & Deputy General Counsel, NBA Properties (USA)
- Sara Maroun, Senior Lawyer, MBC Group (UAE)
- Marc Trachtenberg, Partner, Greenberg Traurig (USA)
BUILDING A BETTER SOCIETY THROUGH BRANDSGreen Is the New Black: How Does This Fit into an IP Strategy
Have we all turned green? In 2022, no business can afford not to have sustainability credentials or to hide behind a greenwashing strategy. Customers’ sustainability expectations keep growing, and businesses are increasingly harnessing the social and business potential of sustainable technology and branding. From patents to designs, copyrights, or eco-labels, many IP systems can incentivize and protect the creators of sustainability-driven products. Our panel will discuss formulating a green IP strategy.
This session will focus on:
- The forms of green innovation across industries and types of IP assets;
- Whether current IP laws support green innovators, and what could be envisioned to make IP systems friendlier for sustainable technology and brands; and
- The available public initiatives, such as grants, R&D programs, and public platforms that companies can turn to power their green transformation.
Moderator: Katie Sullivan, Senior Counsel, Whirlpool Properties, Inc. (USA)
Speaker:
- Amanda Barry, Head of IP, Bolt Threads (USA)
- Sara Hovath, General Counsel, Ranpak (USA)
REGIONAL UPDATEData Protection in Africa: Juxtaposing Privacy Laws Across South Africa, Nigeria, Rwanda, Kenya, and Zimbabwe (VIRTUAL)
There has been an increase in the use of the Internet across the African continent, aided by the recent growth of investment into the local digital infrastructure, reduction in the associated costs, and improved user access. This has allowed both individuals and private and public entities the ability to access, collect, process, and/or disseminate personal data more easily. In turn, this has spurred several African countries to enact comprehensive data protection laws and to establish data protection authorities. This session will explore the concept of data privacy protection. Speakers will provide a comparison of data privacy laws across South Africa, Nigeria, Rwanda, and Kenya. Speakers will discuss issues arising from these laws and will explore the implication of these laws on brands—most especially technology companies.
Moderator: Tolu Olaloye, Senior Associate, Jackson, Etti, Edu, & Co. (Nigeria)
Speakers:
- Brenda Matanga, Partner, B. Matanga Intellectual Property Attorneys for Africa (Zimbabwe)
- Shem Otanga, Partner, Kieti Law LLP (Kenya)
- Kelly Thompson, Partner Adams & Adams (South Africa)
- Blaise Ruhima, Divisional Manager, Office of the Registrar (Rwanda)
Speed Networking
Speed Networking sessions help you make global business connections and revitalize former contacts to support your business continuity. With fun questions to break the ice and great conversations that follow, you won’t believe it when the hour is up!
Session will be in-person at the Walter E. Washington Convention Center.
Leadership Bootcamp: The Story of How to Lead by Following, an Improv Workshop by Second City Trained Comedian Rian Logan
Presented by the Leadership Development Committee
In this highly interactive workshop, you will hear about a leadership technique used in improvisational comedy that translates very well to every other aspect of life. Rian Logan, a Second City trained comedian and current Senior Strategic Sales Consultant at Genesys, will draw from previous experience in improvisational comedy to showcase different conversation techniques to help you become a more compelling leader. You’ll also learn useful conversational agility skills and have the opportunity to practice them in breakout games. Come prepared to laugh.
This event is invitation only.
Capsule KeynoteMoving Beyond the “Lawyer/Non-Lawyer” Hierarchy to Improve Your IP Team
Ignore hierarchy and unleash the potential of all trademark professionals on your team. Join a conversation between a trailblazing non-attorney and the leader of Netflix’s IP team. They’ll discuss how Netflix’s IP department empowers its team members to grow and operate at their full potential. They’ll focus on how professional development does not need to be tied to educational attainment, and why less hierarchical teams are more inclusive and effective.
Keynote Speakers:
Ali Buttars, Head of Global Trademarks & Brand Protection, Netflix (USA)
Jeremy Kaufman, Vice President, IP, Netflix (USA)
Capsule KeynoteHow to Build an Inclusive Workplace that Can Improve Results
Over the last two years, the global pandemic has impacted our work lives in ways no one could have anticipated. As colleagues begin to reconvene, what do we want our workplaces to be like? How can we leverage the disruption of “business as usual” as an opportunity to collaborate across differences more effectively? Inclusive workplaces not only take action to change systems and processes that get in the way of progress on issues of bias and inequity brought to the fore by the recent media spotlight. They also create a culture that supports the development of genuine relationships to produce the improved performance and outcomes that research has demonstrated result from diverse groups.
Please join expert Kate Neville for a discussion of policies and practices that businesses can implement in order to successfully build an inclusive workplace.
Keynote Speaker: Kate Neville, Co-Founder, Inclusive Leadership Strategies (USA)
Virtual Vino
Take your taste buds on a mini-vacation with a certified sommelier who will bring the taste of the grape to your home! You’ll receive a recommendation of 5 different wines to sample at home. This session is a fun way to learn something new while connecting with others.
Speed Networking
Speed Networking sessions help you make global business connections and revitalize former contacts to support your business continuity. With fun questions to break the ice and great conversations that follow, you won’t believe it when the hour is up!
Session will be in-person at the Walter E. Washington Convention Center.
THE BUSINESS OF BRANDSYou Don’t Know What You Don’t Know: How to Ethically Acquire the Necessary Expertise to Counsel a Client on New Business or Industry Developments (Ethics)
Brand practitioners are constantly having to adapt their legal skills for new business and industry developments. But how do we acquire the necessary skills to comply with the ethical rules for client engagement in connection with such new developments? This session will review the ethical rules for attorneys and client engagement and provide different techniques for trademark attorneys to acquire the expertise to counsel clients on matters where they know what they don’t know.
Speakers:
- Peter Colosi, Senior Counsel, IP Gilead Sciences (USA)
- Michelle Galloway, Of Counsel, Cooley LLP (USA)
- Sam Kilb, Associate, Epstein Drangel LLP (USA)
- Judd Lauter, Associate, Cooley LLP (USA)
THE BUSINESS OF BRANDSBalancing IP Protection with Consumer Passion for Your Brand
How do you channel the enthusiasm of your supporters while still maintaining protection for your brand? While nonprofits have a charitable purpose for the consuming public, they are faced with other non-traditional issues and constraints while still needing to support that charitable purpose. The challenges faced by nonprofits in managing and protecting their marks can illustrate issues faced by many organizations, both big and small.
This panel will discuss the tightrope that nonprofit in-house counsel must walk to meet these challenges, through creative solutions with licensing, collective marks, endorsements, certifications, domain names, social media, and partnerships. We’ll also explore how to balance brand protection with third-party use for campaigns that foster support of the charitable purpose.
Moderator: Kim Boyle, Senior Counsel, Richard Law Group (USA)
Speakers:
- Jill Goldman, Vice President, Senior Counsel, Intellectual Property & Contracts, American Bankers Association (USA)
- Allison Leader, Director, Legal Counsel, American Red Cross (USA)
- Leslie Nettleford, Associate General Counsel, AARP (USA)
Building and Maintaining an Inclusive Culture (VIRTUAL)
Presented by the Law Firm Committee
This panel will discuss how organizations, specifically, law firms and in-house legal teams, are taking diversity to the “next level” by making efforts to create an inclusive culture.
Moderator: Sarah Bro, Managing Partner, McDermott Will & Emery LLP (USA)
Speakers:
- James Buchan, Managing Partner, Gowlings WLG (Canada)
- Meera Chature Sankhari, Managing Partner, Jupiter Law Partners (India)
- Luis F. Ruiz, Partner, BLP Abogados (Guatemala)
Table Topics provide a unique opportunity to meet like-minded professionals in small group settings to discuss predetermined topics of interest. This year’s Table Topics include subjects that correlate with our Education tracks.
Table Topics will be moderated two-hour sessions taking place at the Walter E. Washington Convention Center. Pre-registration is required.
Registration: US $65
Past President and Past Counsel Luncheon (by invitation only)
Speed Networking
Speed Networking sessions help you make global business connections and revitalize former contacts to support your business continuity. With fun questions to break the ice and great conversations that follow, you won’t believe it when the hour is up!
Sessions will be in-person at the Walter E. Washington Convention Center.
THE BUSINESS OF BRANDSThe Modern Innovative License: Creative Monetization Strategies for Your Brand
Collaboration. Celebrities. Influencers. Social media. The Metaverse. Brands are being monetized in creative ways that include traditional and nontraditional values and through unique types of relationships that did not exist a few years ago. This session will explore best practices for those parties entering into such relationships for these new venturers, including third-party allowable uses, collective marks, certifications, payment or other forms of consideration, termination issues, enforcement, approvals, and quality control.
Moderator: Marc Lieberstein, Partner, Kilpatrick Townsend & Stockton LLP (USA)
Speakers:
- Jessica Cardon, General Counsel, YMF Carpet, Inc. (USA)
- Alan Kravetz, CEO, Full Sail IP (USA)
- Tom Lingard, Partner, Stevens & Bolton LLP (United Kingdom)
- Sanjana Sharma, Associate General Counsel, UL (USA)
BUILDING A BETTER SOCIETY THROUGH BRANDSPurpose is the New Digital—How Lawyers and Law Firms Can Adapt
It is clear from the increased focus on equity, diversity, inclusion, community involvement, and sustainability in legal service RFPs, that brand owners are taking a stand on issues and are expecting the law firms they work with to do the same—not just in words but in action. Made up of a branding expert, in-house counsel for brands that are taking a stand, and the Head of DEI for an international law firm, this panel will discuss the following:
- What are the changing client/consumer expectations that are leading companies to take a stand on social issues? What is at stake?
- What does it mean to really walk the talk on these issues, in an economy where there is no longer only one bottom line to worry about?
- What expectations are in-house counsel facing both internally and when procuring legal services?
- What are in-house counsel looking to see and hear from firms—both in responses to RFPs and in the way they show up in their day to day business?
- How are law firms evolving to meet and reflect the expectations of their clients and play their part in building a better society?
- What else can law firms be doing in relation to their branding to meet this moment?
Moderator: Kathryn Szymczyk, Global Senior Business Manager, Intellectual Property, Gowling WLG LLP (Canada)
Speakers:
- Signe Naeve, Director, Corporate Counsel, Intellectual Property, Starbucks (USA)
- Shereen Samuels, Head of EDI, Gowling WLG LLP (Canada)
- Drew Train, Co-Founder, President, Oberland Advertising Agency (USA)
COMPLEMENTARY RIGHTS, REGULATORY ISSUES, AND BRAND RESTRICTIONSGoodbye to Iconic Trademarks! The Days of Brand Freedom Are Over (VIRTUAL)
This session will provide a brief review of the INTA Brand Restriction study and 2021 Brand Finance study on the economic impact of brand restrictions; a review of legislation around the world encroaching on brand holder’s ability to freely to operate; and practical advice on how best to combat brand restrictions going forward.
Moderator: Caroline Chicoine, Of Counsel, Husch Blackwell (USA)
Speakers:
- David Haigh, Founder and CEO, Brand Finance Plc (United Kingdom)
- Wallis Pons, Partner, AngelesPons (Dominican Republic)
- Stephen Stern, Partner, Corrs Chambers Westgarth (Australia)
Live StreamIP Office of the Future: How to Build an Action Plan for a 21st Century IP Office
IP offices are shifting from registries to innovation hubs, government councils, and data providers. The 2020 IPO Of the Future Report showed how IP offices are aligning their functions with national economic policies. They also need to adapt to increasing applications volumes, technological challenges, and a stronger integration of IP rights, while managing their financial resources. This year, heads of six IPO offices will reflect on the relation between national economic policies and IPOs actions plans, financial sustainability, and the pros and cons of integrating all IP rights in one office.
Moderator: Jose Luis Londono, Director Policy Development, International Trademark Association (Chile)
Speakers:
- Rowel Barba, Director General, Intellectual Property Office of the Philippines (Philippines)
- Catherine Chammartin, Director General, Swiss Federal Institute of Intellectual Property (Switzerland)
- Konstantinos Georgaras, Chief Executive Officer, Canadian Intellectual Property Office (Canada)
- Jose Antonio Gil Celedonio, Director General, Spanish Patents and Trademark Office (Spain)
- David S. Gooder, Commissioner for Trademarks, United States Patent and Trademark Office (USA)
- Rena Lee, Chief Executive, Intellectual Property Office of Singapore (Singapore)
- Tim Moss, Chief Executive Officer and Comptroller General, UK Intellectual Property Office (United Kingdom)
THE BUSINESS OF BRANDSThe Interplay Between Brand Value and ESG Initiatives
Our panelists will discuss why Environmental, Social, and Governance (ESG) initiatives have become a leading business objective and revenue driver for brands, along with the goodwill, marketplace, and social benefits associated therewith. Join us for this discussion about how ESG and other non-financial considerations can be used in brand valuations.
Moderator: John Plumpe, Managing Director, Epsilon Economics (USA)
Speakers:
- Samir Dixit, Managing Director Brand Finance (Singapore)
- Venkatesh Kini, Co-founder, Ubuntoo (USA)
- Barbara Kolsun, Director FAME Program, Fashion Law, Benjamin N. Cardozo School of Law (USA)
- Elizabeth Seeger, Managing Directory, Sustainable Investing, Kohlberg Kravis Roberts & Co. L.P (USA)
Building a Better Society Through BrandsIn Brands We Trust
Consumer trust is key to a brand’s success. Consumers want brands to reflect their own values. They are demanding that the brands they support be catalysts for change whether that is focused on employee health, supporting their local communities, reducing climate change impacts, or addressing social and racial injustice.
This session will explore:
- How companies can build brand trust and what the key pillars of brand trust are;
- How brands have gone beyond being “source identifiers” to have an impact;
- The values that define certain brands;
- How causes are “chosen” while being credible and authentic to the brand;
- Who in an organization should decide the cause(s) to support and the strategy to follow in doing so; and
- What the best practices and pitfalls to help you be successful in this endeavor.
Moderator: Cathy Lueders, Assistant General Counsel, SVP-US Market, Mastercard International Incorporated (USA)
Speakers:
- Jonanthan Aronie, Partner, Sheppard Mullin Richter Hampton (USA)
- Noemie Bauer, Global Sustainability Director, Pernod Ricard (France)
- Matthew Harrington, Global President & Chief Operating Officer, Edelman (USA)
- Natalie Rizkalla-Kamel, Partner, Gowling WLG LLP (Canada)
Political Action Committee (PAC) Reception (VIRTUAL)
Africa Reception
Network with colleagues and share experiences of doing business in Africa. This is the must-attend reception for those in the INTA community who want to be plugged into our extensive Africa network and presents the opportunity to meet with INTA staff.
Asia-Pacific Reception
Network with colleagues and share experiences of doing business in Asia. This is the must-attend reception for those in the INTA community who want to be plugged into our extensive Asia network and presents the opportunity to meet with INTA staff.
India Reception
Network with colleagues and share experiences of doing business in India. This is the must-attend reception for those in the INTA community who want to be plugged into our extensive India network and presents the opportunity to meet with INTA staff.
In-House Practitioners Reception (exclusive to In-House Practitioners)
Join fellow in-house practitioners and corporate trademark professionals for cocktails and light refreshments during this exclusive networking opportunity
President’s Dessert Reception (by invitation only)
Tuesday
May 3
REGIONAL UPDATEChina Case Law Update: Staying Ahead of the Curve in Punitive Damages Calculation (VIRTUAL)
Damages are certainly on the rise in China, especially with the concept of punitive damages included in all major IP legislations. In November 2019, a revised Trademark Law of China came into force. One of the highlights in the Revision was increased penalties, including statutory damages and punitive damages, against trademark pirates. Since then, the China courts have focused their efforts on implementing these new amendments, and formalizing the practice into official judicial interpretation, guidelines and model cases. We are also seeing a clear increase of cases where the courts awarded the damages close to or equivalent to the maximum amount allowed by law. In this context, the “China Case Law Update: Staying Ahead of the Curve in Punitive Damages Calculation” will offer a practical view of the real-life issues on the ground, at both an operational and policy level.
Speakers will address trendsetting cases, pivoting the scope of punitive damages application, determination of calculation base and multiples, with a particular focus on the conditions of “intentional” and “serious circumstances” and how they factor into the methods of calculating damages overall. Speakers will also recap the developing trend of legislation and practice regarding punitive damages and discuss how other avenues, such as recovery of attorney fees, evidential rules may play their role in the calculation of damages, and the best practice and valuable tips of claiming high damage awards.
This Update, intended for a global audience of brand legal practitioners, will provide insider analysis on key decisions rendered by the China courts over the last 18 months on the hot topic of punitive damages calculation. Come away with a better understanding of latest developments, ask if the trends fit for the fact patterns in your case, and develop multiple strategies to be applied simultaneously.
Moderator: Monica Su, Sr. China Representative Officer, International Trademark Association (China)
Speakers:
- Weijun Zhang, Director of IP & Competition Law Research Center, Tongji University (China)
- Carol Wang, Shanghai Litigation Head, Lusheng Law Firm (China)
- Wei He, Partner, Wanhuida IP (China)
Speed Networking (VIRTUAL)
Speed Networking sessions help you make global business connections and revitalize former contacts to support your business continuity. With fun questions to break the ice and great conversations that follow, you won’t believe it when the hour is up!
Sessions will be virtual to help you expand your network and develop new business relationships.
Welcome Remarks, followed by:
The Business of BrandsTransfer Pricing and Brands (Ownership and Valuation) (VIRTUAL)
IP professionals regularly partner with tax colleagues to help ensure secure and efficient IP ownership and geographic placement. Transfer pricing—the internal mechanisms by which global firms share IP—has become a hotbed for disputes about the value of brands and the integrity of ownership regimes. Transfer pricing disputes provide us a window into seeing how our planning decisions may be viewed under the critical eye of high-stakes litigation. This panel of IP experts, and tax and IP practitioners, will discuss the key brand issues revealed in transfer pricing disputes.
Moderator: Jeff Marowits, President, Client Services, Keystone Strategy, LLC (USA)
Speakers:
- David Farhat, Partner, Skadden, Arps, Slate, Meagher & Flom LLP (USA)
- Miriam Fisher, Partner, Latham & Watkins (USA)
- David Franklyn, Director, The McCarthy Institute (USA)
- Krista Holt, Managing Director, Econ One Research Inc. (USA)
- Susan Ryba, Senior Counsel, Baker McKenzie (USA)
COMPLEMENTARY RIGHTS, REGULATORY ISSUES, AND BRAND RESTRICTIONSThe Hungry Caterpillar: Colin v. Cuthbert and a Look at How to Best Protect Cutting Edge Marks Inside and Outside the Trademark Arena (VIRTUAL)
In this session, we’ll discuss the widely followed “cake case” in the UK, featuring Colin and Cuthbert caterpillar cakes. Our discussion will touch on the claims made—trademark (not design or copyright as wrongly reported)—and will also consider whether inclusion of design or copyright claims might have resulted in a different outcome.
We’ll also discuss a case in which a 3D shape mark won over a 2D mark at the EUIPO. This is the Cultcamper case, between Pinball and Volkswagen, which saw Volkswagen successfully oppose an EU application on the basis of a 3D shape mark. 3D marks are difficult to protect and use as a basis of opposition and this case is an encouraging sign of slow acceptance of shape marks. We’ll consider whether a design right would have been of extra assistance in the case.
Moderator: Clair Lehr, Partner, Edwin Coe LLP (United Kingdom)
Speakers:
- Katherine Califa, Partner, Foley & Lardner LLP (USA)
- Michael Silverleaf, QC, 11 South Square (United Kingdom)
- Yan Zhang, Partner, Beijing East IP (China)
Table Topics provide a unique opportunity to meet like-minded professionals in small group settings to discuss predetermined topics of interest. This year’s Table Topics include subjects that correlate with our Education tracks.
Table Topics will be moderated one-hour sessions taking place on our virtual platform. Pre-registration is required.
Registration: US $30
INNOVATION AND THE FUTURE OF IPCybersecurity: The Tenets of Proper Protection (VIRTUAL)
How do we protect ourselves against risks we do not even know exist yet? From companies embracing digital transformation and outsourcing their core processing and services to third parties, to suppliers offering cloud-based technologies for any existing processes, no company can really be immune to cyberattacks anymore. The damages and costs associated with cybercrime and incidents reached an infamous record of over US $6 trillion last year—twice what that number was back in 2015—and the threats from these crimes seem to be growing faster than businesses can reasonably keep up with them.
Keeping some distance from scary predictions, this session will address today’s most critical security risks for business organizations, including internal vulnerabilities and external threats, and the various strategies to respond to those risks, from after-the-fact mitigation to proactive management. We will discuss the main areas that need to be covered by any sound cybersecurity policy, including technology, processes, people, and insurance. Also, as organizations do not exist to be secure, but rather to achieve business goals, the session will discuss how to factor in cybersecurity in a way that supports the mission of the organization, and how to implement programs that manage risks to an acceptable level but do not necessarily strive for perfect security.
Moderator: Swati Sharma, Partner, Anand and Anand (India)
Speakers:
- Gabriela Kennedy, Partner, Mayer Brown (Hong Kong SAR, China)
- Alban Kwan, Regional Director, CSC Global (Hong Kong SAR, China)
- Jonathon Matkowsky, VP Digital Risk, Microsoft (USA)
Meeting the Copyright Offices Registrars
Presented by the Copyright Committee
Hear from the copyright offices’ registrars from around the world in this special flash briefing for INTA members. Copyright registrars will share information on projects, priorities, and future plans.
Moderators:
- Faisal Daudpota, Partner, Daudpota International (UAE)
Speakers:
- Marco Antonio Morales Montes, Head of National Institute of Copyright (Mexico)
- Yoshida Mitsunari, Director, Copyright Division, Agency for Cultural Affairs (Japan)
- Dr. Unnat P. Pandit, Controller General of Patents, Designs & Trade Marks, Registrar of Copyrights (India)
- Shira Perlmutter, Register of Copyrights and Director of the U.S. Copyright Office (USA)
Continental Breakfast
Brand Marketplace Hospitality Area
Table Topics provide a unique opportunity to meet like-minded professionals in small group settings to discuss predetermined topics of interest. This year’s Table Topics include subjects that correlate with our Education tracks.
Table Topics will be moderated two-hour sessions taking place at the Walter E. Washington Convention Center. Pre-registration is required.
Registration: US $65
Resources Group Meeting
LIVE STREAM: REGIONAL UPDATEAnnual Review of Leading Case Law in Europe
Plan to attend this popular INTA event and hear Trademark Reporter authors Tom Scourfield, Jordi Güell, and Martin Viefhues deliver a concise analysis of key decisions rendered by courts in 2021 (and thereafter) in the European Union (at both the EU and national levels), the United Kingdom, and other European territories. And be sure to check out the Annual Review of European Trademark Law: 2021 in Review, published in The Trademark Reporter, Vol. 112, No. 2.
Speakers:
- Jordi Güell, Partner, Güell IP (Spain)
- Tom Scourfield, Co-Head, International IP Group, CMS (United Kingdom and Poland)
- Martin Viefhues, Co-Founder and Managing Director, JONAS Rechtsanwaltsgesellschaft mbH (Germany)
CAPSULE KEYNOTEHow International Trade Policy Impacts Brand Owners Small and Large
What minimum standards for trademark protection and enforcement against counterfeits do international trade agreements set in domestic laws? What else do governments do on international trade that helps brand owners? How can you become involved in shaping these policies and efforts?
Join Assistant U.S. Trade Representative Daniel Lee, who oversees the development and implementation of the U.S. government’s international trade policy related to intellectual property and innovation issues, as he shares his perspectives on how international trade policy impacts brand owners small and large.
Moderator: Dan Englander, Partner, Kilpatrick Townsend & Stockton LLP (USA)
Keynote Speaker: Daniel Lee, Assistant U.S. Trade Representative for Innovation & Intellectual Property, Office of the U.S. Trade Representative (USA)
Brand Marketplace Exhibit Hall Hours
See the list of exhibitors.
Capsule KeynoteDiscovering and Defining Your Professional Persona: Keys to Self-Management
Your professional persona is key to any successful career. How does one develop a professional persona that is authentic and effective? Toni Jaeger-Fine, Assistant Dean of Fordham Law School, principal of Jaeger-Fine Consulting, and author of Becoming a Lawyer: Discovering and Defining Your Professional Persona shares advice for how to build a strong and sustainable professional persona with a focus on tools for self-management—developing professionalism from the inside.
Keynote Speaker: Toni Jaeger-Fine, Assistant Dean, Fordham Law School (USA)
Capsule KeynoteThe Art of Communication and Transparency: A Conversation about Best Billing Practices
Please join us for a frank conversation about one of the most important, and sometimes most problematic, aspects of the legal practice—billing.
The conversation will present both the in-house and law firm perspective on various issues including technology, alternative billing arrangements, cultural differences, and what to do about unpaid invoices.
Keynote Speakers:
Azhar Sadique, Partner, Keltie (United Kingdom)
Kara Zioba, Global IP Manager, The Hershey Company (USA)
A World Tour of Chocolate
Enjoy a brief history of chocolate’s origins, followed by a deep discussion of how cacao moved around the world from South America to Europe and demos of chocolate treats from around the world. You’ll be provided with a list of the chocolates featured.
Speed Networking
Speed Networking sessions help you make global business connections and revitalize former contacts to support your business continuity. With fun questions to break the ice and great conversations that follow, you won’t believe it when the hour is up!
Sessions will be virtually to help you expand your network and develop new business relationships.
CAPSULE KEYNOTEThe Future of Patents: What Trademark Lawyers Need to Know About Upcoming Changes in Europe
In today’s increasingly knowledge-based society, intellectual property supports and frames innovation. In addition to trademark and complementary rights, patents rights are fundamental in protecting innovation. The European patent system will shortly undergo its most significant change in 40 years with the Unitary Patent Package (UPP) launch. Join António Campinos, President of the European Patent Office, to learn more about these upcoming changes in protecting and enforcing patents rights in Europe and why this is important to trademark practitioners.
Speaker: António Campinos, President of the European Patent Office
Complementary Rights, Regulations, and Brand RestrictionsProtecting Its Customers and Itself: How the United States Patent and Trademark Office Is Responding to Fraud and Fighting Back
From legitimate mistakes to scam letters to outrageous sophisticated business schemes like Abtach, the USPTO is taking action on all fronts. Come learn about the rules and the tools that the USPTO has at its disposal to protect trademark applicants, the federal trademark register, and the integrity of the USPTO itself. Representatives from the USPTO will discuss actions such as the Order to Show cause against Abtach, Ltd., et al., issued on November 3, 2021; the new USPTO Trademarks Administrative Sanction process currently subject to public comment; other steps the USPTO has taken to combat fraud; and what we can expect to see from the PTO in the future.
Moderator: Jason Garcia, Partner, Reed Smith LLP (USA)
Speakers:
- Amy Cotton, Deputy Commissioner for Trademarks Examination Policy, United States Patent and Trademark Office (USA)
- Will Covey, Deputy General Counsel & Director Office of Enrollment & Discipline, United States Patent and Trademark Office (USA)
- Michael Mangelson, Principal Counsel and Director for China IP, United States Patent and Trademark Office (USA)
- Belinda J. Scrimenti, Partner, Pattishall, McAuliffe, Newbury, Hilliard & Geraldson LLP (USA)
Live Stream: ENFORCEMENT AND ANTICOUNTERFETITINGCustoms and Cross Border Synergy: Best Practices for Recordations and Border Enforcement Measures in the Americas and the Caribbean
Supported by Strategic Sponsor—Enforcement and Anticounterfeiting, WANHUIDA Intellectual Property
Perspectives from government officials and IP practitioners on best practices in these regions.
Moderator: Robb Beckerlegge, Partner, Baker & Hostetler (USA)
Speakers:
- Becky Ilson-Skinner, Senior Program Advisor, Canada Border Services Agency (Canada)
- Shirley Sheppard, Legal Counsel, Customs & Excise Division (Trinidad & Tobago)
- Alaina Van Horn, CBP-U.S. Customs and Border Protection (USA)
Speed Networking
Speed Networking sessions help you make global business connections and revitalize former contacts to support your business continuity. With fun questions to break the ice and great conversations that follow, you won’t believe it when the hour is up!
Sessions will be in-person at the Walter E. Washington Convention Center.
Table Topics provide a unique opportunity to meet like-minded professionals in small group settings to discuss predetermined topics of interest. This year’s Table Topics include subjects that correlate with our Education tracks.
Table Topics will be moderated two-hour sessions taking place at the Walter E. Washington Convention Center. Pre-registration is required.
Registration: US $65
ENFORCEMENT AND ANTICOUNTERFETITINGSupported by Strategic Sponsor—Enforcement and Anticounterfeiting, WANHUIDA Intellectual Property
Counterfeiting in the Metaverse: Protecting, Policing, and Enforcing Digital Rights as Technology Races Forward
This panel will introduce the new issues surrounding the metaverse, including defining terms like metaverse itself, along with NFTs, digital rights—and more. Take a dive into the myriad new issues that have arisen in these contexts.
Moderator: Heather McDonald, Of Counsel, Baker & Hostetler LLP (USA)
Speakers:
- Lauren A. Dienes-Middlen, SVP, Assistant General Counsel-IP, WWE Business & Legal Affairs (USA)
- Minelli Manoukian, Executive Director, Center for Art Law (USA)
Intellectual Property in a Shifting Geopolitical Landscape
Brands do not operate in a vacuum. In the last few years, the shifting geopolitical landscape has affected how brand professionals work and advise their clients. However, as Europe now faces a new crisis, brand legal professionals face new questions regarding protecting and enforcing IP rights in Russia and Ukraine. Join us for this flash briefing to consider how to protect and enforce your IP rights in these jurisdictions.
Please note that as the situation in Ukraine and Russia changes daily, the presenters will make their best effort to incorporate these changes into the discussion. However, all registrants are expected to conduct their own due diligence before providing their advice to their clients.
Speakers:
- Maria Baratta, Partner, Kilpatrick Townsend & Stockton, LLP (USA)
- Anthony Dreyer, Partner, Skadden, Arps, Slate, Meagher & Flom LLP (USA)
COMPLEMENTARY RIGHTS, REGULATORY ISSUES, AND BRAND RESTRICTIONSICANN Update (VIRTUAL)
Can you wait another five years for ICANN to develop a centralized process to get access to Whois data? Are you still waiting for the next round of new gTLD applications to open, something ICANN suggested would occur within two to three years of the first launch in 2012? Whatever resulted from ICANN’s review of its rights protection mechanisms such as the Trademark Clearinghouse and the URS? And is the UDRP being revised? Come get the latest scoop on all things ICANN from veterans who have been practicing in this complicated space.
Moderator: Fabricio Vayra, Partner, Perkin Coie (USA)
Speakers:
- Brian King, Head of Policy and Advocacy, Clarivate (UK) Ltd. (USA)
- Margaret Milam, IP Enforcement & DNS Policy Lead, Meta Platforms, Inc. (USA)
- Susan Payne, Head of Legal Policy, Com, Laude (United Kingdom)
Leadership LAB Presented by the Leadership Development Committee
Join this interactive session to have candid conversation with fellow committee leaders as we kick off the new committee term. Share what is working well in your committee, discuss how you identify and support rising stars, and learn more about other leadership opportunities within INTA.
Open to Committee Chairs, Vice Chairs, and Subcommittee Chairs
Speed Networking
Speed Networking sessions help you make global business connections and revitalize former contacts to support your business continuity. With fun questions to break the ice and great conversations that follow, you won’t believe it when the hour is up!
Sessions will be in-person at the Walter E. Washington Convention Center.
ENFORCEMENT AND ANTICOUNTERFEITINGEco-Friendly Anticounterfeiting? The Environmental Impact of Counterfeits and Anticounterfeiting Measures and Future Best Practices for Brands
Supported by Strategic Sponsor—Enforcement and Anticounterfeiting, WANHUIDA Intellectual Property
As more companies around the world prioritize taking positive action to combat climate change and other environmental harms, what should brands and practitioners know about the environmental impacts of both counterfeit goods themselves as well as the anticounterfeiting measures used to stop such goods from making their way into commerce? Learn how the ever-increasing volume of counterfeit goods negatively impacts the environment and what can be done to lessen those effects. Panelists will discuss whether there are “greener” alternatives for anticounterfeiting measures that can effectively reduce counterfeits while also decreasing negative impacts on the environment. Can these approaches effectively protect brand owners’ rights, keep consumers safe, and minimize the greater environmental costs to society?
Moderator: Katherine Hely, Founding Member, Caribbean IP (USA)
Speakers:
- Sander Bakker, Chairman of the Board of Directors, React (Netherlands)
- Virginia Cervieri, Senior Partner, Cervieri Monsuarez (Uruguay)
- Paola Piccoli, Head of Enforcement, MF Brands (Switzerland)
- James Sweeting, Deputy General Counsel, Superdry Plc. (USA)
Live Stream: ENFORCEMENT AND ANTICOUNTERFEITINGSupported by Strategic Sponsor—Enforcement and Anticounterfeiting, WANHUIDA Intellectual Property
Buying Online Is Not a Safe Harbor Anymore
Counterfeiters are getting more sophisticated and trademark owners should be creative and aggressive in pursuing different mechanisms to prevent consumers from buying counterfeit products online. This panel will focus on different experiences that experts have faced when combating counterfeit products on the Internet and social media.
Moderator: Eryck Castillo, Senior Partner, Uhthoff, Gomez Vega & Uhthoff, S.C. (Mexico)
Speakers:
- Megan Carpenter, Dean, UNH-Franklin Pierce School of Law (USA)
- Colette Durst, Vice President and Chief Trademark Counsel, 3M (USA)
- Francesca Silverman, Senior Managing Counsel, Mastercard International Incorporated (USA)
- Tara Steketee, Director, Product Integrity, Merck & Co. (USA)
CAPSULE KEYNOTEAmerica’s Innovation Agency: Kathi Vidal, Director of the United States Patent and Trademark Office (USPTO)
Newly appointed, Kathi, Vidal, Director of the USPTO, takes center stage to share her vision for how the USPTO will foster innovation, spur entrepreneurship from groups that have been underserved or overlooked, minimize opportunistic behavior, and move the economy forward through intellectual property.
Keynote Speaker: Kathi Vidal, Director, USPTO (USA)
Governmental Officials Reception (by invitation only)
Join INTA’s leadership and government officials from around the world for a reception thanking these officials for their dedication and support of the trademark community. Join us at this reception that will provide an opportunity for officials to share information and best practices with the trademark community.
Latin America and the Caribbean Reception
Network with colleagues and share experiences of doing business in Latin America and the Caribbean. Attend this reception to plug into our extensive Latin American and Caribbean network and meet with INTA staff.
Middle East Reception
Network with colleagues and share experiences of doing business in the Middle East Attend this reception to plug into our extensive Middle East network and meet with INTA staff.
China Reception
Network with colleagues and share experiences of doing business in China. Attend this reception to plug into our extensive China network and meet with INTA staff.
Patent Professionals Networking Reception
Are you a patent professional or spend any time working with patents in your regular workload? Then join us for a cocktail and an opportunity to mingle with other registrants with similar patent interests and backgrounds.
Legal Resources Contributor Reception (by invitation only)
INTA Foundation Reception
Wednesday
May 4
Capsule KeynoteEUIPO Executive Director Christian Archambeau
China: Post Pandemic Trademark Policies
The China trademark regime has constantly been evolving over the pandemic period, making remarkable headway at every level. Moving into the post-pandemic era, it’s vital to stay ahead of the curve and navigate your brand protection strategy through all these new complexities!
The China Trademark Association (CTA), together with experts from different sectors, is pleased to present the latest developments in China’s trademark regulations and practical guidelines. The speakers will take a deeper dive into the following:
- Expert interpretation of the recently released Guidelines for Trademark Examination and Trial in China.
- Progress and achievement made on a juridical level in terms of IP protection.
- Top practice tips that all brand legal practitioners need to know!
Speakers:
- Wang Weiwei, Legal and Treaty Department, CNIPA (China)
- Fan Miduo, Judge of Beijing IP Court (China)
- Wu Xiangrong, Partner of Wanhuida Intellectual Property (China)
Body Bootcamp (VIRTUAL)
Join us for full-body, strength-based, functional movements with a hint of cardio.
Equipment needed:
- Bench or couch
- Yoga mat (optional)
- Dumbbells
Sponsors Breakfast (by invitation only)
Continental Breakfast
Brand Marketplace Hospitality Area
Table Topics provide a unique opportunity to meet like-minded professionals in small group settings to discuss predetermined topics of interest. This year’s Table Topics include subjects that correlate with our Education tracks.
Table Topics will be moderated two-hour sessions taking place at the Walter E. Washington Convention Center. Pre-registration is required.
Registration: US $65
Advocacy Group Meeting
Communications Group Meeting
INNOVATION AND THE FUTURE OF IPBrand Management in the Metaverse: The Next Evolutionary Step for Brand Owners or an Episode of Black Mirror?
People have been increasingly spending time in virtual environments ranging from video games to tourism, conferences, and even bars. Recently Meta (Facebook) announced that it was shifting from a pure social media platform to a metaverse. This new world presents both opportunities and challenges for brand owners.
This session will explore:
- The metaverse generally, including the long- and short-term opportunities and challenges for IP owners and businesses;
- The rights of creators of metaverse worlds and avatars;
- The issue of brands or other IP assets brought into these worlds;
- The boost that the metaverse will trigger for existing technologies or online services; and
- How IP owners and businesses can factor in this new ecosystem and leverage its capabilities moving forward.
Moderator: Steve Kennedy, Partner, Cassels, Brock & Blackwell LLP (Canada)
Speakers:
- Erica Carter, Counsel, Epic Games (USA)
- Carolina Montero Peralta, Associate, Abril Abogados (Spain)
- Julie Zerbo, Founder & Editor-in-Chief, The Fashion Law (USA)
INNOVATION AND THE FUTURE OF IPLeveraging Legal Technology to Support the Business: Trends to Watch
The pandemic has given legal professionals no choice but to permanently embrace digital transformation. Gartner predicts that by 2024 legal departments will automate half of their legal work.
This session will focus on:
- The disruptive technologies used, from AI to blockchain technology, to deliver more efficient and business-friendly legal services;
- Some platforms and tools that have recently emerged for IP professionals to enable monitoring sales, tracking brand value, and analyzing customer engagement more accurately;
- The exploration of some of the most advanced legal tech available, and the difference they could make for legal professionals and business teams in helping them make better decisions and support business growth; and
- Answering the crucial question: can one be a successful lawyer in 2022 without mastering legal tech?
Moderator: Orietta Blanco, Managing Partner, Minino (Dominican Republic)
Speakers:
- Ian Boyd, Partner, Sideman Bancroft (USA)
- Diane Fiddle, Chief Legal Officer, Corsearch (USA)
BUILDING A BETTER SOCIETY THROUGH BRANDSBrands with a Purpose: An Asian Perspective (VIRTUAL)
Many ingredients make a company great. But clear purpose remains one of the most critical. Employees play a crucial role in achieving such purpose, while the company supports and rewards their work through common values. Among the most iconic purpose-driven companies in Asia, some truly make a difference, thinking and acting as citizens deeply involved in the development of the community. Three examples are Tata, Airtel, and Unilever.
This session will focus on these companies’ evolution over the years and their increasing global footprint; the vision of these companies across entities and activities; and an exploration of concrete examples showing their vision in action.
Moderator: Sujata Chaudhri, Principal, Sujata Chaudhri IP Attorneys (India)
Speakers:
- Amrita Padda, Chief People Officer, Bharti Airtel (India)
- Parnil Sarin, Global Brand Director, Unilvever (Singapore)
- Manjula Sriram, DGM, Sustainability Strategy and Communications, Tata Sustainability Group (India)
Capsule KeynoteLinkedIn? Facebook? Instagram? Tik Tok? How to Effectively Use Social Media for Marketing Purposes
Traditional marketing methods are no longer sufficient for a number of reasons: they have difficulty targeting the correct audience, it is more time-consuming to measure results, and they are often more expensive than digital advertising. Social media is rapidly opening unique marketing opportunities for businesses. Marketing on social media is borderless, rapidly increases brand awareness, and cost-effectively reaches the correct audience based on interests, locations, and ages.
The Influencer Marketing Factory, a top-ranking marketing agency building consumer brands for Fortune 500 companies will discuss how to build your social media marketing strategy as a solo practitioner, in-house counsel, or law firm.
Keynote Speakers:
Nicla Bartoli, Co-Founder, The Influencer Marketing Factory (USA)
Alessandro Bolgiari, Co-Founder, The Influencer Marketing Factory (USA)
Capsule KeynoteValuing Trademarks and Other Intangible IP Assets: Essential Lessons for Understanding Your Clients’ Business
Trademarks and other intangible IP assets are key components of our clients’ business. This session with Neel Sukhatme, Georgetown law professor and Thomas Alva Edison Visiting Scholar at the USPTO, will provide invaluable insight into how these forms of IP are valued by companies, how they appear on the balance sheet, and how this might inform your legal strategy and advice to clients—such as when discussing transfer, assignment, and licensing of those assets.
Keynote Speaker: Professor Neel U. Sukhatme, J.D., Ph.D., Economics, Georgetown University (USA)
Brand Marketplace Exhibit Hall Hours
See the list of exhibitors.
BUILDING A BETTER SOCIETY THROUGH BRANDSBuilding an Effective DEI Strategy: Connecting Your DEI Efforts to Your Corporate Vision (VIRTUAL)
Major social issues often emerge with dizzying speed, while others remain a steady drumbeat. Social media amplifies these issues and can make them seemingly larger or more immediate or pressing. As a brand owner, how do you respond? How do you navigate these turbulent social media waters?
An effective DEI policy provides the foundation. This session will focus on:
- What should be in your DEI strategy
- Building a DEI strategy that connects to your vision
- Developing and maintaining thoughtful efforts, including women’s leadership initiatives, BIPOC and LGBTQ+ advancement, and mental health promotion
Moderator: R. Scott MacKendrick, Partner, Bereskin & Parr (Canada)
Speakers:
- Lauren Chamblee, Senior Corporate Counsel, Microsoft (USA)
- Cassandra Kelly, Tech Entrepreneur, Board Director, Advisor and Speaker, CassandraKelly.com (Australia)
INNOVATION AND THE FUTURE OF IPTechnology in Society and the Future of IP Assets
IP rights have been deeply “shaken” by digital technologies, with new trends emerging at a fast pace. AI, data science, and connected objects have a great disruptive impact on traditional IP legal concepts and systems. It’s critical to comprehend the scope of digital assets and how IP assets will continue evolving in this digital world.
This session will explore:
- The use of new technologies in the protection of IP rights
- The growing importance of data and privacy 3.0 issues
- The existence of “private” registries managed by marketplaces and their impact on the fight against IP rights infringement
- The evolution of IP rights in the virtual world
- New challenges for trademark protection and use
- New types of financing of IP rights through fungible and non-fungible tokens
- And more!
Moderator: Boriana Guimberteau, Partner, Stephenson Harwood AARPI (France)
Speakers:
- Mercedes Meyer, Partner, Faegre Drinker (USA)
- Mariya Ortynska, Managing Partner, IPSTYLE (Ukraine)
- Julian Potter, Partner, WP Thompson (United Kingdom)
- Kimiya Shams, Legal & Business Affairs Manager, Devialet (USA)
Innovation and the Future of IPFrom Second Life to the Metaverse: What Have You Learned?
For brands, the metaverse is the “next big thing” for consumer interaction, brand building, and digital and real-world sales opportunities. It’s expected to change the way we work, shop, socialize, and live our lives. While an alternative digital environment is not something truly new, the possibilities offered now by the technology beyond NFTs seems endless. Fasten your seatbelt and take a trip to the metaverse to explore the ways brands can and should protect themselves in this new playground, reflecting on the lessons learnt from earlier virtual spaces such as Second Life.
Moderator: Fernanda Magalhaes, Partner, Kasznar Leonardos Intellectual Property (Brazil)
Speakers:
- John Feldman, Partner ReedSmith LLP (USA)
- Kate Nye, Senior Counsel, The Gap Inc. (USA)
- Sarah Bruno, Partner Reed Smith LLP (USA)
Speed Networking
Speed Networking sessions help you make global business connections and revitalize former contacts to support your business continuity. With fun questions to break the ice and great conversations that follow, you won’t believe it when the hour is up!
Sessions will be virtually to help you expand your network and develop new business relationships.
REGIONAL UPDATELessons Learned from Recent Legislative Updates in Latin America and the Caribbean (VIRTUAL)
From the implementation of brand restrictions legislation to the repercussions of joining the Madrid Protocol, this session will explore the impact that recent trademark-related legislation has had in this region. Panelists will share their experiences with these updates and explore the following questions:
- For countries that are still debating the adoption of similar legislation, what are the critical issues affecting brand owners?
- How has the new legislation impacted your clients?
- What strategies and best practices should be implemented?
- Are local clients taking advantage of the Madrid Protocol?
- How has this impacted your practice?
Moderator: Flavia Campbell, Member, Dickinson Wright (USA)
Speakers:
- Diana Arredondo, Senior Corporate Counsel, IP, Amazon.com, Inc. (USA)
- Pedro Tavares, Senior Associate, BMA- Barbosa Mussnich Aragao (Brazil)
- Monica Wolf, Partner, Wolf Mendez Abogados Asociados (Colombia)
Speed Networking
Speed Networking sessions help you make global business connections and revitalize former contacts to support your business continuity. With fun questions to break the ice and great conversations that follow, you won’t believe it when the hour is up!
Sessions will be in-person at the Walter E. Washington Convention Center.
Leadership Bootcamp: The Story of How to Lead by Following, An Improv Workshop by Second City Trained Comedian Rian Logan
Presented by the Leadership Development Committee
In this highly interactive workshop, you will hear about a leadership technique used in improvisational comedy that translates very well to every other aspect of life. Rian Logan, a Second City trained comedian and current Senior Strategic Sales Consultant at Genesys, will draw from previous experience in improvisational comedy to showcase different conversation techniques to help you become a more compelling leader. You’ll also learn useful conversational agility skills and have the opportunity to practice them in breakout games. Come prepared to laugh.
This event is invitation only.
Table Topics provide a unique opportunity to meet like-minded professionals in small group settings to discuss predetermined topics of interest. This year’s Table Topics include subjects that correlate with our Education tracks.
Table Topics will be moderated two-hour sessions taking place on our virtual platform. Pre-registration is required.
Registration: US $30
LIVE STREAM: REGIONAL UPDATEAnnual Review of U.S. Federal Case Law and TTAB Developments
Plan to attend this INTA annual favorite and hear Trademark Reporter authors Ted Davis and John L. Welch deliver a concise analysis of key decisions rendered by U.S. courts and the Trademark Trial and Appeal Board for the year of Lanham Act administration (approximately July 2020–June 2021) and thereafter. And be sure to check out the United States Annual Review: The Seventy-Fourth Year of Administration of the Lanham Act of 1946, published in The Trademark Reporter, Vol. 112, No. 1.
Speakers:
- Ted Davis, Partner, Kilpatrick Townsend & Stockton LLP (USA)
- John L. Welch, Counsel, Wolf, Greenfield & Sacks, PC (USA)
Table Topics provide a unique opportunity to meet like-minded professionals in small group settings to discuss predetermined topics of interest. This year’s Table Topics include subjects that correlate with our Education tracks.
Table Topics will be moderated two-hour sessions taking place at the Walter E. Washington Convention Center. Pre-registration is required.
Registration: US $65
Leadership LAB Presented by the Leadership Development Committee (VIRTUAL)
Join this interactive session to have candid conversation with fellow committee leaders as we kick off the new committee term. Share what is working well in your committee, discuss how you identify and support rising stars, and learn more about other leadership opportunities within INTA.
Open to Committee Chairs, Vice Chairs, and Subcommittee Chairs .
Grand Finale
Join us for a night of fun and your last chance to network in person with your INTA colleagues at the Smithsonian American Art Museum and the National Portrait Gallery. Substantial hors d’oeuvres and drinks will be provided.
The Smithsonian American Art Museum and National Portrait Gallery are housed in a gloriously renovated National Historic Landmark building. Enjoy mingling throughout this grand venue, accentuated with late-nineteenth-century architectural highlights. President Lincoln and Mrs. Lincoln greeted guests attending the President’s Second Inaugural Ball in 1865. The hand-laid encaustic tile floor, curving double staircase, and soaring vaulted ceilings are sure to captivate you. You’ll also be wowed as you proceed into the Kogod Courtyard, designed by world-renowned architects Foster + Partners. With a focus on modern art, an interactive and engaging finale awaits you.
INTA Official After Party
ULTRA NIGHT CLUB
911 F Street NW, Washington, D.C., 20004
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