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International Trademark Association Logo International Trademark Association
  • Home
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Resources Group

Commercialization of IP Committee

Advocacy Group

  • Anticounterfeiting Committee
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Mission

Develops resources including educational offerings and best practice guidelines focused on efforts to monetize and commercialize brands and brand-related intellectual property assets. This committee will consider such issues as marketing and advertising regulatory issues, agreements including licenses, distribution, supply and agency agreements, tax, brand valuation, brand evaluation, brand growth strategies for SMEs and entrepreneurs, due diligence, and related issues to support the commercial success of product and service offerings.

Committee members: Please log in to access INTAcollaborate, our committee management tool.

Leadership

COMMITTEE LEADERS

Chair

Brian Buss

GlassRatner

United States

Vice Chair

Jayde Wood

Gowling WLG (Canada) LLP

Canada

STAFF LIAISONS

Helena Rother

[email protected]

Highlights

Addendum to the 2022 Brand License Template: Licensing for NFTs

Global License Template

Influencer Agreement Worksheet

Brand Owner Influencer Engagement Agreement

Influencer Agreement Topic Outline

Social Media Influencer Letter Agreement

Influencer Engagement Agreement

International Franchise Questionnaire: Review of Legislation and Practice

Global Advertising Law Guide

  • The 2023 Global Advertising Law Guide gives an overview of the basic advertising legal and regulatory framework in 46 countries around the world.

Finance for Non-Finance Legal Professionals Certificate Program

  • The Committee was vital in developing the INTA’s first Certificate Program, the Finance for Non-Finance Legal Professionals Certificate Program. The 10 hours of instruction and extensive resources provided serve to help IP professionals and students with a variety of existing exposure to finance knowledge learn how to overcome their financial fears and become indispensable partners to their finance teams.

Report on the Taxation of Trademarks and Complementary Rights in Europe

  • The Committee helped develop the Report on the Taxation of Trademarks and Complementary Rights in Europe. This Report covers a breadth of topics to provide a framework to strengthen collaboration between trademark practitioners and tax professionals.

Brand Value Special Task Force Report

  • Following the issuance of the Brand Value Special Task Force Report in April 2020, the Committee is leading the implementation of some of the Task Force’s recommendations.

 

Brand Value – Melody Schottle

May 13, 2020

More
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